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Cider/Perry in Austria Product Image

Cider/Perry in Austria

  • Published: March 2012
  • 29 pages
  • Euromonitor International

Domestically produced cider/perry – so-called “Most” – has recently seen growing demand among Austrian consumers. This has been driven by the trend towards regionally produced products, as well as by extensive marketing efforts on the part of cider/perry producers. Due to the small-structured nature of the Austrian cider/perry market, an increasing number of cooperatives have been formed in recent years in order to market Austrian Most more effectively. The so-called “Mostbarone” is only one...

The Cider/Perry in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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CIDER/PERRY IN AUSTRIA
Euromonitor International
March 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2006-2011
Table 2 Sales of Cider/Perry: Total Value 2006-2011
Table 3 Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 4 Sales of Cider/Perry: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
Table 9 Cider/Perry Production, Imports and Exports: Total Volume 2005-2010
Table 10 Cider/Perry Imports by Country of Origin: Total Volume 2005-2010
Table 11 Cider/Perry Imports by Country of Origin: Total Value 2005-2010
Table 12 Cider/Perry Exports by Country of Destination: Total Volume 2005-2010
Table 13 Cider/Perry Exports by Country of Destination: Total Value 2005-2010
Table 14 Company Shares of Cider/Perry by National Brand Owner 2007-2011
Table 15 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
Table 16 Brand Shares of Cider/Perry 2008-2011
Table 17 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 18 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Executive Summary
Alcoholic Drinks Enjoy Another Year of Growth in 2011
Consumers Continue To See the Appeal in Premium Products
Competitive Environment Dominated by Domestic Players
On-trade Sales Still Suffering
Slight Decline Expected Over the Forecast Period
Key Trends and Developments
Economic Growth Helps Alcoholic Drinks Performance
Premiumisation Still Strong in Austria
On-trade Sales Still Weak
Key New Product Launches
Summary 1 Key New Product Developments 2010-2011
Specialist Retailers
Summary 2 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2011
Table 24 Selling Margin of a Typical Beer Brand 2011 - Stiegl
Table 25 Selling Margin of a Typical Wine Brand 2011 - Wegenstein
Table 26 Selling Margin of a Typical Spirits Brand 2011 - Eristoff
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 3 Research Sources

Format Properties
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