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Cider/Perry in Austria Product Image

Cider/Perry in Austria

  • Published: November 2013
  • Region: Austria
  • 27 pages
  • Euromonitor International

Austrian consumers appreciate domestically produced cider/perry, which is also called “Most”. Traceability of its origins to local producers, subject to strict controls, is a sign of good quality in Austria. Most is a regional speciality, typically in northeast Austria, where a geographical region is named after it. “Mostviertel” or Most-quarter is, as the name implies, the largest cider/perry producer in the country.

The Cider/Perry in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

CIDER/PERRY IN AUSTRIA

November 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2007-2012
Table 2 Sales of Cider/Perry: Total Value 2007-2012
Table 3 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 4 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 5 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 10 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 11 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 12 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 13 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 14 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
Table 15 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
Table 16 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 17 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 18 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 19 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Executive Summary
Alcoholic Drinks Market Remains Stable in 2012
Premiumisation A Growing Trend in Austria
Local Player Brau-union Österreich AG Remains the Leading Manufacturer
Off-trade Grows While On-trade Loses Out
Slight Decline Ahead
Key Trends and Developments
Austrians Enjoy High Levels of Disposable Income
Consuming Fewer But Better Products
National Brands Have Huge Importance in Austria
Key New Product Launches
Summary 1 Key New Product Developments 2012
Specialist Retailer
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2012
Market Background
Legislation
Table 20 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 23 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 24 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 25 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 26 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 27 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 28 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 40 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown

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