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Cider/Perry in Bulgaria
Euromonitor International, May 2011, Pages: 23
Cider was introduced in 2006, but it is not a very traditional product for Bulgarians. In 2009, apparent consumption of cider stood at 7,000 litres. Products were introduced to satisfy demand from foreign tourists and expatriates, for whom cider is a traditional drink. However, for the major consumer group, which is Bulgarians, cider remains an oddity. Brands such as Strongbow and Bulmers were identified during store checks, but these products are almost exclusively consumed in resorts with a...
The Cider/Perry in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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