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Cider/Perry In Japan
Euromonitor International, Jan 2012, Pages: 34
In 2011 consumption of cider/perry contracted by 4% in volume terms. The main reason for the contraction was the population decrease of cider consumers. The category did not lose consumers to other growing categories such as whiskies or RTDs, because consumers drinking cider/perry are notably different from consumers of products in other categories – young female, expatriates and consumers who are loyal to French cider.
The Cider/Perry in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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