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Cider/Perry in Thailand
Euromonitor International, Feb 2012, Pages: 31
Cider remained insignificant in the Thai market in 2011 because there was only very limited demand for the product and it was also perceived as a niche product. All products available were found in premium outlets and the on-trade channel. They were also imported products. Due to the fact that cider showed low visibility in the marketplace, it generated limited consumption, since it is only consumed among a specific group of consumers. Expatriates, foreign tourists and Thais who have spent time...
The Cider/Perry in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Cider/Perry market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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