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Cider/Perry in Vietnam

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    Report

  • 26 Pages
  • June 2023
  • Region: Vietnam
  • Euromonitor International
  • ID: 302803
Cider/perry remained a relatively niche product in terms of volume sales in 2022, due to the overwhelming popularity of beer in the country. While it can be advertised, due to its low ABV, its higher unit price compared to beer is a significant factor preventing stronger consumer take-up. Nevertheless, cider has attracted some attention due to the wide choice of offerings available, with women in particular enjoying favoured varieties.

The analyst's Cider/Perry in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cider/Perry market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CIDER/PERRY IN VIETNAMKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cider/perry records a strong performance, in line with recovery of on-trade channels
  • Heineken focuses on marketing activities to strengthen its leading position, while new brands begin to find their niche
  • Modern retail outlets remain key to sales
  • PROSPECTS AND OPPORTUNITIES
  • Strong performance expected, in line with the increasing influence of Western lifestyles, but sales of non-alcoholic varieties will remain negligible
  • New imported brands could add variety, while local craft breweries will enter the market
  • Retail e-commerce is projected to grow in importance
CATEGORY DATA
  • Table 1 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 2 Sales of Cider/Perry: Total Value 2017-2022
  • Table 3 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 4 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 12 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 13 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN VIETNAM
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
2022 Key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What’s next for alcoholic drinks?
  • MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 16 Number of On-trade Establishments by Type 2016-2022
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources