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2005 Best Practices in Telephone Customer Service: A Call Center Benchmark Report (Full Report)
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Description: |
Do you know how to spot and teach exceptional customer service? Can you site the specific service standards that separate companies with loyalty promoting service from those who chase customers away?
Our exclusive report reveals the results from querying hundreds of customers. Whether you're a call center manager, customer service executive, or marketing manager, this report has everything you need to promote the importance of customer service within your company.
This report contains detailed information on who they called, why they called, and whether they plan to buy in the future. You'll have solid information to compare your own call center operations. The full report provides detailed information on the link between contact satisfaction and future purchase intent. It covers why consumers contact, how they view the experience, the percentage put on hold along with average number of contacts and average number of transfers, caller satisfaction with agent professionalism, knowledge, and authority to resolve caller's problem, response satisfaction with timeliness, clarity, and follow-through. In addition, Key performance metrics (transfers, number of contacts, agent/ response metrics) are segmented by reason for contact to establish specific areas of strong or weak performance.
All contact measures are organized into four 1-page performance scorecards. One scorecard is delivered for each key industry category. (Telecom./ ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging). Best-in-class performance metrics are provided to maximize contactor loyalty. Findings are segmented by reason for contact to pinpoint where action may be required. Purchase of the full report comes with 2 -hours of one-on-one support for any matters related to the reading and interpretation of the data. This time can be used for custom analysis requests, telephone briefings, and/ or custom reporting requirements. |
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Contents: |
Section 1: Methodology
Data Collection Process Weighting Process
Section 2: Executive Summary
Overall Perspective (Contactor Satisfaction and Loyalty) Reason for Contact (Question/ Problem Type) Purchase Options Call Center Agent Service Levels (Professionalism, Knowledge, Authority) Agent Response Service Levels (Timeliness, Clarity, Follow Through on Promised Action) Call Center Service Standards (First Call Resolution, Hold, Number of Transfers)
Section 3: Overall Perspective
Executive Summary Overall Contactor Satisfaction Benchmark Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Overall Contactor Loyalty Benchmark Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Relationship Between Satisfaction and Loyalty
Section 4: Reason for Contact
Executive Summary Reason for Contact (Question/ Problem Type) Question/ Problem Type by Industry Segmentation Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Contactor Satisfaction by Reason for Contact
Section 5: Representative and Response
Executive Summary Call Center Agent Performance Overall Professionalism Knowledge Authority to Resolve Caller’s Question/ Problem Agent Response Service Levels Timeliness of Response Clarity of Response Follow Through on Promised Action Call Center Agent Performance Overall Agent Professionalism Benchmark Professionalism by Reason for Contact (Caller’s Question/ Problem) Professionalism by Industry Segmentation Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Overall Agent Knowledge Benchmark Knowledge by Reason for Contact (Caller’s Question/ Problem) Knowledge by Industry Segmentation Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Overall Agent Authority to Resolve a Caller’s Question/ Problem Benchmark Authority by Reason for Contact (Caller’s Question/ Problem) Authority by Industry Segmentation Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Agent Response Service Levels Timeliness of Response Benchmark Timeliness by Reason for Contact (Caller’s Question/ Problem) Timeliness by Industry Segmentation Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Clarity of Response Benchmark Clarity by Reason for Contact (Caller’s Question/ Problem) Clarity by Industry Segmentation Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Follow Through on Promised Action Benchmark Follow Through by Reason for Contact (Caller’s Question/ Problem) Follow Through by Industry Segmentation Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Section 6: Service Standards
Executive Summary Number of Contacts before Resolution Put on Hold Number of Transfers Number of Contacts Benchmark Benchmark Service Standard Average Number of Contacts by Reason for Contact (Question/ Problem Type) Put on Hold Benchmark Benchmark Service Standard Number of Transfers Benchmark Benchmark Service Standard Average Number of Transfers by Reason for Contact (Question/ Problem Type)
Section 7: Scorecards
Overall Call Center Scorecard Customer Service Index (CSI) Benchmark Score Agent Index (AI) Benchmark Score Response Index (RI) Benchmark Score Telecommunications/ ISP Call Center Scorecard Customer Service Index (CSI) Benchmark Score Agent Index (AI) Benchmark Score Response Index (RI) Benchmark Score Consumer Goods/ Retail Call Center Scorecard Customer Service Index (CSI) Benchmark Score Agent Index (AI) Benchmark Score Response Index (RI) Benchmark Score Consumer Services/ Medical Call Center Scorecard Customer Service Index (CSI) Benchmark Score Agent Index (AI) Benchmark Score Response Index (RI) Benchmark Score Travel/ Food/ Lodging Call Center Scorecard Customer Service Index (CSI) Benchmark Score Agent Index (AI) Benchmark Score Response Index (RI) Benchmark Score
Section 8: Appendix
List of Companies Contacted Questionnaire Extract More Information |
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Summary: |
Crisis in Customer Service
- In 2004, three out of five contactors (59%) were satisfied with the response they received when contacting a company for assistance.
- Only half (50%) of contactors calling into a U.S. company are likely to purchase additional products and/or services from the company they contacted.
- Consumer loyalty drops by 76 percentage points when a contactor is less than satisfied with the response he or she receives.
Improving Customer Service with Research Contactor satisfaction is driven by three attributes: 1. Ease of contacting someone for assistance 2. Performance of the call center agent 3. Response delivery |
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Companies Mentioned |
1800 Flowers
7 Eleven
AAA Auto Insurance
ABC Distribution
Adelphia
Alabama Pool And Spa
Allstate Insurance
Alltel
Amazon.com
AOL
AT&T
Baby Magic
Belleville South Shoe
Bellsouth
Best Buy
Blue Cross/Blue Shield
BMW Dealer
Brother's Pizza
Budweiser
Burger King
Burlington Coat Factory
California Submeters
Capital District Transportation Authority
Capital One
Cellular One
Charter Comm.
Chuck E. Cheese's
Cingular
Citibank
Collision Services Inc
Comcast
Consultant Company
Coral Reef Resort
Credit Card
Dell
Delta
DirectTV
Dish Network
Embassy Suites Hotels
Enterprise Rent-a-car
Ethan Alen Staffing
Fed-Ex
First Bank
Fleet Bank
Gateway
Hamrick Insurance Company
Hewlett Packard
Home Depot
JCPenney
McDonalds
MCI
Millennium Maxwell House
OnStar
Pappasitos
PeoplePC
Progressive
Quest
SBC
Sears
Sony
Southwestern Bell
Sprint
The Greensheet Advertiser
T-Mobile
Tracfone
UPS
USPS
Verizon
Wal-Mart
Yahoo Travel |
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