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2005 Best Practices in Telephone Customer Service: A Call Center Benchmark Report (Full Report)


Description: Do you know how to spot and teach exceptional customer service? Can you site the specific service standards that separate companies with loyalty promoting service from those who chase customers away?

Our exclusive report reveals the results from querying hundreds of customers. Whether you're a call center manager, customer service executive, or marketing manager, this report has everything you need to promote the importance of customer service within your company.

This report contains detailed information on who they called, why they called, and whether they plan to buy in the future. You'll have solid information to compare your own call center operations. The full report provides detailed information on the link between contact satisfaction and future purchase intent. It covers why consumers contact, how they view the experience, the percentage put on hold along with average number of contacts and average number of transfers, caller satisfaction with agent professionalism, knowledge, and authority to resolve caller's problem, response satisfaction with timeliness, clarity, and follow-through. In addition, Key performance metrics (transfers, number of contacts, agent/ response metrics) are segmented by reason for contact to establish specific areas of strong or weak performance.

All contact measures are organized into four 1-page performance scorecards. One scorecard is delivered for each key industry category. (Telecom./ ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging). Best-in-class performance metrics are provided to maximize contactor loyalty. Findings are segmented by reason for contact to pinpoint where action may be required. Purchase of the full report comes with 2 -hours of one-on-one support for any matters related to the reading and interpretation of the data. This time can be used for custom analysis requests, telephone briefings, and/ or custom reporting requirements.


Contents: Section 1: Methodology

Data Collection Process
Weighting Process

Section 2: Executive Summary

Overall Perspective (Contactor Satisfaction and Loyalty)
Reason for Contact (Question/ Problem Type)
Purchase Options
Call Center Agent Service Levels (Professionalism, Knowledge, Authority)
Agent Response Service Levels (Timeliness, Clarity, Follow Through on Promised Action)
Call Center Service Standards (First Call Resolution, Hold, Number of Transfers)

Section 3: Overall Perspective

Executive Summary
Overall Contactor Satisfaction Benchmark
Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging
Overall Contactor Loyalty Benchmark
Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging
Relationship Between Satisfaction and Loyalty

Section 4: Reason for Contact

Executive Summary
Reason for Contact (Question/ Problem Type)
Question/ Problem Type by Industry Segmentation
Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging
Contactor Satisfaction by Reason for Contact

Section 5: Representative and Response

Executive Summary
Call Center Agent Performance
Overall Professionalism
Knowledge
Authority to Resolve Caller’s Question/ Problem

Agent Response Service Levels
Timeliness of Response
Clarity of Response
Follow Through on Promised Action

Call Center Agent Performance
Overall Agent Professionalism Benchmark
Professionalism by Reason for Contact (Caller’s Question/ Problem)
Professionalism by Industry Segmentation
Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging

Overall Agent Knowledge Benchmark
Knowledge by Reason for Contact (Caller’s Question/ Problem)
Knowledge by Industry Segmentation
Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging

Overall Agent Authority to Resolve a Caller’s Question/ Problem Benchmark
Authority by Reason for Contact (Caller’s Question/ Problem)
Authority by Industry Segmentation
Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging

Agent Response Service Levels
Timeliness of Response Benchmark
Timeliness by Reason for Contact (Caller’s Question/ Problem)
Timeliness by Industry Segmentation
Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging

Clarity of Response Benchmark
Clarity by Reason for Contact (Caller’s Question/ Problem)
Clarity by Industry Segmentation
Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging

Follow Through on Promised Action Benchmark
Follow Through by Reason for Contact (Caller’s Question/ Problem)
Follow Through by Industry Segmentation
Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging

Section 6: Service Standards

Executive Summary
Number of Contacts before Resolution
Put on Hold
Number of Transfers
Number of Contacts Benchmark
Benchmark Service Standard
Average Number of Contacts by Reason for Contact (Question/ Problem Type)
Put on Hold Benchmark
Benchmark Service Standard
Number of Transfers Benchmark
Benchmark Service Standard
Average Number of Transfers by Reason for Contact (Question/ Problem Type)

Section 7: Scorecards

Overall Call Center Scorecard
Customer Service Index (CSI) Benchmark Score
Agent Index (AI) Benchmark Score
Response Index (RI) Benchmark Score

Telecommunications/ ISP Call Center Scorecard
Customer Service Index (CSI) Benchmark Score
Agent Index (AI) Benchmark Score
Response Index (RI) Benchmark Score

Consumer Goods/ Retail Call Center Scorecard
Customer Service Index (CSI) Benchmark Score
Agent Index (AI) Benchmark Score
Response Index (RI) Benchmark Score

Consumer Services/ Medical Call Center Scorecard
Customer Service Index (CSI) Benchmark Score
Agent Index (AI) Benchmark Score
Response Index (RI) Benchmark Score

Travel/ Food/ Lodging Call Center Scorecard
Customer Service Index (CSI) Benchmark Score
Agent Index (AI) Benchmark Score
Response Index (RI) Benchmark Score

Section 8: Appendix

List of Companies Contacted
Questionnaire Extract
More Information


Summary: Crisis in Customer Service

- In 2004, three out of five contactors (59%) were satisfied with the response they received when contacting a company for assistance.

- Only half (50%) of contactors calling into a U.S. company are likely to purchase additional products and/or services from the company
they contacted.

- Consumer loyalty drops by 76 percentage points when a contactor is less than satisfied with the response he or she receives.

Improving Customer Service with Research
Contactor satisfaction is driven by three attributes:
1. Ease of contacting someone for assistance
2. Performance of the call center agent
3. Response delivery


Companies Mentioned 1800 Flowers 7 Eleven AAA Auto Insurance ABC Distribution Adelphia Alabama Pool And Spa Allstate Insurance Alltel Amazon.com AOL AT&T Baby Magic Belleville South Shoe Bellsouth Best Buy Blue Cross/Blue Shield BMW Dealer Brother's Pizza Budweiser Burger King Burlington Coat Factory California Submeters Capital District Transportation Authority Capital One Cellular One Charter Comm. Chuck E. Cheese's Cingular Citibank Collision Services Inc Comcast Consultant Company Coral Reef Resort Credit Card Dell Delta DirectTV Dish Network Embassy Suites Hotels Enterprise Rent-a-car Ethan Alen Staffing Fed-Ex First Bank Fleet Bank Gateway Hamrick Insurance Company Hewlett Packard Home Depot JCPenney McDonalds MCI Millennium Maxwell House OnStar Pappasitos PeoplePC Progressive Quest SBC Sears Sony Southwestern Bell Sprint The Greensheet Advertiser T-Mobile Tracfone UPS USPS Verizon Wal-Mart Yahoo Travel


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