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Measurement in Corporate Communications 2005
The Public Affairs Group, July 2005
Best Practice communicators not only make a strategic impact on the growth and reputation of their companies, they also effectively measure their efforts against the company business case. The Best Practices in Corporate Communications Measurement paper will explore best practices in planning, executing and evaluating measurement initiatives.
Corporate communications is one of the most difficult functions to measure. How messages travel and which vehicles are used to carry them can have a major impact on their overall effectiveness. Market fluctuations, company culture shifts, stock-price changes, all these things affect whether or not messages are getting through and whether or not there are measurable changes for the better.
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