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Viewing report
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Australia - Digital TV - Market Overview and Statistics
Paul Budde Communication Pty Ltd, Feb 2012, Pages: 14
Since the introduction of digital TV to Australia, there have been additional channels available to viewers. However, difficulties such as poor reception in many areas still need to be overcome. While the global financial crisis had an impact on all media, free TV weathered the storm well. The Free-to-Air TV stations have increased promotion of their digital TV channels and slowly but steadily there is more awareness among viewers. The formation of Freeview and the launch of Free-to-Air new digital multi-channels, along with the expansion of the networks’ online and cross-platform offerings, have the potential to enrich the viewing experience.
By early 2012 total overall digital TV penetration is now around 82% across Australia with steady growth expected until 2013 when analogues ceases to transmit. FTA viewer numbers have also increased since the digital TV offering commenced. Smart TVs are now becoming a must have item for the consumer.
A number of regions have now switched from analogue to digital, and of these regions most have hit 100% household penetration leading up to the changeover, with some users being assisted by the Household Assistance Scheme or the Satellite Subsidy Scheme.
This report combines a range of statistics such as digital TV sales and uptake and regional penetration rates, which are presented across a range of tabular and chart formats.
Companies mentioned in this report include – Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven, Nine, TEN, Southern Cross, Prime, WIN, Freeview.
Hot topics and technologies mentioned in this report include – smart TV, commercial FTA broadcasting, digital TV, analogue to digital conversion, HDTV, SDTV.
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