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Viewing report
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Australia - Free-to-Air TV - Market Overview and Statistics
Paul Budde Communication Pty Ltd, March 2012, Pages: 11
During 2011 more viewers across Australia chose to watch the FTA television channels as the changing market conditions of digital TV from analogue signalling and the provision of more channels started to take effect on our viewing habits. Other changes of the next couple of years that will further effect viewing habits will be consumer takeup and use of technologies such as Smart TVs, 3DTV, greater use of IPTV, smartphones, tablets and media consoles together with the rollout of the NBN.
Over the next five to ten years, digital technologies will spread across most segments of the entertainment and media industries as digital migrations continue to expand. These changing market conditions are expected to impact both the FTA and subscription TV industries, as consumer viewing patterns alter across the different digital media platforms.
With the free-to-air networks expecting to see intense competition for viewers and advertising continue into 2012 and beyond, they are being forced to put even more money into programs, cross promotion and marketing. So in an effort to retain and attract viewers all networks have now have apps for the iPhone/iPad, smartphones or tablets allowing viewers differing access methods to content and/or their TV programs.
This report provides an overview on the FTA market in Australia including some key market statistics for TV viewing patterns, market shares, forecasts, as well as an overview of trends. The information and analysis is provided and in a range of formats including text, tabular and easy-to-read chart formats.
Companies mentioned in this report include – Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN.
Hot topics and technologies mentioned in this report include – commercial FTA broadcasting, digital TV, broadcasting, advertising and content, NBN, anti-siphoning legislation.
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