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Australia - Mobile Communications - Industry Overview
Paul Budde Communication Pty Ltd, Nov 2011, Pages: 17
The major mobile network operators in mobile communications are Telstra, Optus, and VHA with each operator defined by market size and coverage in this order. Mobile services have expanded beyond voice and SMS, as operators seek to increase their revenues and market share as the mobile penetration rate of around 125% still continues to rise in the saturated mobile market in 2011/12.
The introduction of new hardware that includes iPhones and Android smartphones and the associated apps that use mobile broadband has become increasingly popular among subscribers with the revenue generated increasing as uptake increases.
The arrival of the iPhone forced the industry to change – rather than controlling the apps and portals market, the industry has become a broadband infrastructure facilitator. This has created a new growth area in the industry which is based more on infrastructure than on apps or services. Tablet uptake is increasing resulting in further mobile broadband usage.
In this report we describe the network operators, provide an overview of the some of the MVNOs and MVNEs, and provide and industry overview with information on trends and developments in these maturing markets.
Technologies mentioned in this report include – 2G, 3G, LTE, HSPA, WCDMA, HSDPA and HSUPA.
Companies mentioned in this report include – Amaysim, Woolworths, Crazy Johns, JB HiFi, Telstra, Optus, VHA, Hutchison Australia, 3, NBN Co, Virgin Mobile, Nokia Siemens Networks, Vodafone, Huawei, Lebara, AAPT, GRLmobile, Macquarie Telecom, Boost Tel, Pivotel.
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