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Viewing report
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Australia - Radio - Digital Radio
Paul Budde Communication Pty Ltd, Feb 2012, Pages: 10
Synopsis
Commercial and national broadcasters (Australian Broadcasting Corporation and Special Broadcasting Service) formally commenced digital radio services in the five mainland state capitals in Adelaide, Brisbane, Melbourne, Perth and Sydney in 2009. Trials of digital radio are still progressing in Canberra and Darwin in 2012 as an extension of the trial was granted in 2011.
It was also expected that community broadcasters would commence services in these markets but funding and uncertainty about standards has temporarily put a stop to this. While Australian commercial radio broadcasters have agreed to adopt the new DAB+ standard for the implementation of digital radio, the excessive infrastructure costs may slow regional adoption. Other issues include the limited coverage area as opposed to existing technologies.
While digital radio has the potential to deliver a range of new and innovative services to listeners through the more efficient use of radiocommunications spectrum, the introduction is premised on digital radio being used as a supplement to existing radio services rather than a replacement technology. As such, digital radio will be introduced in stages, and operate alongside existing analogue radio services.
In this report we provide an overview of digital radio functionality as well as market analysis, listener statistics in text, tabular and easy-to-read charts with historic information on the development of digital radio in Australia.
Companies mentioned in this report include –Southern Cross Austereo, Australian Radio Network (ARN), DMG, Macquarie Radio Network, ABC, SBS, Chemist Warehouse, BMW, Toyota.
Hot topics and technologies mentioned in this report include – DAB, digital audio, streaming, podcasting, media.
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