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Viewing report
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Australia - Mobile Communications - Prepaid Payment Market
Paul Budde Communication Pty Ltd, Oct 2011, Pages: 9
Prepaid telecommunications products make up a significant proportion of total telecommunication revenues. In 2010 the total revenue from electronic payment systems in Australia was estimated at around $3.8 billion. Prepaid mobile voice services are the largest revenue segment, followed by calling-cards, prepaid mobile Internet access, music purchases and gift cards, as well as Premium SMS services.
The market is rapidly developing and the arrival of rechargeable magnetic cards is a major new development. The market in Australia is dominated by epay with the major banks and mobile operators commanding smaller shares. Significantly, Australian mobile operators expect to further increase revenue earned from sales for prepaid mobile Internet access in 2010. Another growth market is the emerging prepaid electronic transport ticketing services.
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