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Bulgaria Information Technology Report 2015

  • ID: 3042375
  • November 2014
  • Region: Bulgaria
  • 105 pages
  • Business Monitor International
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FEATURED COMPANIES

  • Dell
  • Hewlett-Packard
  • IBM
  • Microsoft Corporation
  • MORE

BMI View: After several years of anaemic growth, or even contraction, the Bulgarian IT market is forecast to move onto a faster growth trajectory from 2015 as the economic environment strengthens. The Bulgarian IT market is one of the least developed in Europe, with relatively low penetration of hardware among consumers and enterprises, which we believe will result in a period of faster catch-up growth once confidence levels recover. For instance, the low PC penetration rate means there is potential for vendors to tap into demand from first-time buyers and upgrades/replacements - in contrast to more developed markets. Other areas of the market where we expect strong growth include cloud services, as end-users become better educated and supporting telecoms infrastructure improves, and the software development industry, which grew rapidly even during the recession. However, one area we expect Bulgaria will continue to trail its regional peers is in terms of adoption of emerging technologies, such as the Internet of Things and Big Data analytics.

Headline Expenditure Projections

- Hardware Sales: BGN971mn in 2014 to BGN971mn in 2015, +0.0%. The economic outlook will boost device demand, but declining device prices and the shift in the consumption mix to lower cost tablets will squeeze value growth.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Dell
  • Hewlett-Packard
  • IBM
  • Microsoft Corporation
  • MORE

BMI Industry View 7

SWOT 9

IT SWOT 9

SWOT Wireline 11

Political 12

Economic 13

Business Environment 14

Industry Forecast 15
Table: IT Industry - Historical Data And Forecasts (Bulgaria 2011-2018) 15

Macroeconomic Forecasts 22
Table: Bulgaria Macroeconomic Forecasts 23
Table: GDP By Expenditure (Bulgaria 2011-2018) 28

Industry Risk Reward Ratings 29

Europe Risk/Reward Index 29
Table: Europe IT Risk/Reward Index, Q115 32

Market Overview 33

Hardware 33

Software 41

Services 47

Industry Trends And Developments 53
Table: Top 10 Software Development Vendors, 2013 53
Table: Distributors For Leading Brands 58

Regulatory Development 59
Table: Regulatory Authorities 59

Company Profile 63

Hewlett-Packard 63
Table: Hewlett-Packard Financial Performance By Division: 67

Dell 71

IBM 77
Table: IBM Acquisitions, 2012 (Total Value, USD3 64bn) 80
Table: IBM Recent Acquisitions 80

Microsoft Corporation 84

Regional Overview 91

Demographic Forecast 96
Table: Population Headline Indicators (Bulgaria 1990-2025) 98
Table: Key Population Ratios (Bulgaria 1990-2025) 98
Table: Urban/Rural Population & Life Expectancy (Bulgaria 1990-2025) 99
Table: Population By Age Group (Bulgaria 1990-2025) 99
Table: Population By Age Group % (Bulgaria 1990-2025) 100

Methodology 101

Industry Forecast Methodology 101

Sources 102

Risk/Reward Index Methodology 103
Table: It Risk/Reward Index Indicators 104
Table: Weighting Of Components 105

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Hewlett-Packard
Dell
IBM
Microsoft Corporation

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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