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The Hungarian Office Products Market 2004-09 1st Edition
MPA, Dec 2005
In recent years we have published in-depth research reports on the OP market in a number of West European countries. In December 2003 we published our first surveys of three key OP markets in Central & Eastern Europe (i.e. the Czech Republic, Hungary and Poland).
The 2003 survey found that the Hungarian OP market was worth over €190m at MSP in 2002, but was predicted to grow at around 7% pa in value terms over the next five years.
With this level of market growth, and continued interest in the country from international manufacturers and distributors, it is now appropriate not only for us to update the 2003 survey, but also to include additional product sectors to bring the Hungarian report into line with the coverage of our West European OP market studies,
Accordingly, MPA is proud to launch The Hungarian Office Products Market 2004-9.
This unique primary research methodology will collect and cross-verify data from manufacturers and distributors, as well as from government and trade statistics. When published in December 2005, the report will offer a unique insight into the size, structure and prospects of the OP market in Hungary, comparing the market in 2004 with 2003 and also looking ahead to 2009.
The completed report, written in English, will contain:
- A wealth of detail on the size of the Hungarian OP market in 2003 & 2004, segment trends, key manufacturers & shares, distribution channel shares and market forecasts in nine broad product sectors (see overleaf) to 2009.
- A chapter on market drivers in each country (ie demographic & IT trends).
- A chapter on distribution channels, detailing key players, trends and channel shares.
- An informed view of how the market will develop to 2009, in terms of product markets and channel shares.
Product coverage includes:
- Commercial envelopes: Commercial paper envelopes
- Books & pads: Exercise books*, memo & refill pads, duplicate & triplicate books*, manuscript books*, analysis books*
- Cut office paper: Copier/laser paper, top quality writing/letterhead paper*, specialist inkjet papers, offset and duplicator papers*
- Writing & graphic supplies: Pencils, ballpoints, rollerballs, gel ink pens*, liquid ink pens*, fountain pens, fibre & plastic tip pens*, highlighters, markers, refills, erasers, correction aids, pencil sharpeners and rulers*
- Storage & filing products: Manila files, expanding files*, soft plastic filing & display books, suspension filing, ring binders, lever arch files, archival filing*, indexes and dividers*
- Electronic office supplies: Laser & inkjet printer cartridges, data storage media, transparencies*, computer labels*, media storage & CD cases*, computer cleaning products*, screen filters*, copyholders*, mouse mats*, foot/wrist rests*, computer luggage*, computer security*, cables*
- Office & desk accessories: Adhesive tapes, repositionable notes, paper & card adhesives, scissors, staplers, staples, staple extractors, punches, guillotines/trimmers*, letter trays/racks, waste bins, rubber bands, paper clips, other pins & fasteners
- Presentation & planning*: Planning boards & year planners, wallboards & cork boards, flipcharts & accessories, stock diaries
- Office furniture*: Seating, desking, storage, computer trolleys and screens
* New product sectors and subsectors for the 2004-9 report
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