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Consumer Magazines Market Report 2005
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Description: |
This report examines the consumer magazines market in the UK. This is a fairly dynamic market with continuing growth in many of its sectors. The report estimates that the market value of consumer magazines was £3.19bn in 2004. At the end of 2004, there were 3,343 titles.
The largest number of titles are in the leisure, sport, and county, town and local interest sectors, but the most important sector in terms of sales volume is women's interests. More than 8 million copies of women's monthlies and just over 8 million copies of women's weeklies are sold every month. Other important sectors include: motoring, television (TV) and radio listings, cookery and men's interests.
There are around 15 major publishers of consumer magazines. They include: EMAP PLC, BBC Worldwide Ltd, IPC Media Ltd, The National Magazine Company Ltd, H Bauer, Future Publishing Ltd, Hachette Filipacchi (UK) Ltd, Haymarket Publishing Ltd, Condé Nast (UK) Ltd and Dennis Publishing Ltd.
Circulation revenue has been growing strongly in 2004, but advertising revenue has crept up only slowly. There are some signs that advertising is picking up in 2005, which would be positive for the industry. There are several trends at work in the industry in 2005: a large number of titles are being revamped, a high number of new titles are expected to be launched by the end of the year and there is considerable optimism about the market for women's weeklies and men's weeklies. In 2003, the men's weekly market did not exist. In 2000, the women's weekly market was in the doldrums with declining sales, but in 2005 this market is growing rapidly and enticing publishers to launch new titles.
The only worry for publishers is that the Office of Fair Trading (OFT) is suggesting that the current distribution system for magazines be scrapped. The OFT claims it is acting as a cartel and is therefore anti-competitive. The publishers claim that the current system works well and that it ensures an even spread of titles distributed across the country. They also say that a restructuring would lead to title closures.
This report forecasts a compound growth of 7.6% in the value of the market between 2005 and 2009. Title numbers will grow by 3% in 2005 and 2006, and 2.5% a year thereafter, until 2009. |
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Contents: |
Executive Summary
1. Market Definition
REPORT COVERAGE
MARKET SECTORS
By Title Number
Table 1: Leading UK Consumer Market Sectors by Number of Titles, July 2005
By Average Net Circulation
MARKET TRENDS
Impact of Customer Magazines
Table 2: The Top 20 Free and Paid-For Consumer Magazines by Average Net Circulation, July to December 2004
Weekly Magazines are Becoming More Appealing
Popularity of Cover Mounts
Price Cutting
Growth in Part-Works Titles
Luxury Titles Lose Their Edge
ECONOMIC TRENDS
Population
Table 3: UK Resident Population Estimates by Sex (000), Mid-Years 2000-2004
Gross Domestic Product
Table 4: UK Gross Domestic Product at Current and Annual Prices (£m), 2000-2004
Unemployment
Table 5: Actual Number of Unemployed Persons in the UK (million), 2000-2004
Inflation
Table 6: UK Rate of Inflation (%), 2000-2004
MARKET POSITION
The UK
By Value
Table 7: Total UK Market Value of Consumer and Business Magazines (£m), 2004
By Volume
Table 8: Total UK Consumer and Business Magazines by Number of Titles, 2004
Overseas
2. Market Size
THE TOTAL MARKET
By Value
Table 9: The Total Revenue of UK Publishers of Consumer Magazines (£m), 1999-2004
By Volume
Table 10: Total Number of Consumer Magazine Titles in the UK,1999-2004
MARKET SECTORS
TV Listings Magazines
Table 11: Selected Leading UK TV Listings Magazines by Average Net Circulation, July to December 2001-2004
Women's Magazines
Table 12: Selected Leading UK Women's Weekly Magazines by Average Net Circulation, July to December 2001-2004
Table 13: Selected Leading UK Women's Monthly Magazines by Average Net Circulation, July to December 2001-2004
Women's Health and Beauty Magazines
Table 14: Selected Leading UK Women's Health and Beauty Magazines by Average Net Circulation, July to December 2001-2004
Teenage Magazines
Table 15: Selected Leading UK Teenage Magazines by Average Net Circulation, July to December 2001-2004
Pop and Rock Music Magazines
Table 16: Selected Leading UK Pop and Rock Music Magazines by Average Net Circulation, July to December 2001-2004
Young Lifestyle Magazines
Table 17: Selected Leading UK Young Life-Style Magazines by Average Net Circulation, July to December 2001-2004
Men's Magazines
Table 18: Selected Leading UK Men's Magazines by Average Net Circulation, July to December 2001-2004
Motoring Magazines
Table 19: Selected Leading UK Motoring Magazines by Average Net Circulation, July to December 2001, 2002, 2003 and 2004
Photography Magazines
Table 20: Selected Leading UK Photography Magazines by Average Net Circulation, July to December 2001-2004
Computing Magazines
Table 21: Selected Leading UK Computing Magazines by Average Net Circulation, July to December 2001-2004
Internet Magazines
Table 22: Selected Leading UK Internet Magazines by Average Net Circulation, July to December 2001-2004
Computer Games Magazines
Table 23: Selected Leading UK Computer Games Magazines by Average Net Circulation, July to December 2001-2004
Boating and Fishing Magazines
Table 24: Selected Leading UK Boating and Fishing Magazines by Average Net Circulation, July to December 2001-2004
Football Magazines
Table 25: Selected Leading UK Football Magazines by Average Net Circulation, July to December 2001-2004
Golf Magazines
Table 26: Selected Leading UK Golf Magazines by Average Net Circulation, July to December, 2001-2004
Home Interest Magazines
Table 27: Selected Leading UK Home Interest Magazines by Average Net Circulation, July to December 2001-2004
Gardening Magazines
Table 28: Selected Leading UK Gardening Magazines by Average Net Circulation, July to December 2001-2004
Cookery and Kitchen Magazines
Table 29: Selected Leading UK Cookery and Kitchen Magazines by Average Net Circulation, July to December 2001-2004
OVERSEAS TRADE
3. Industry Background
Recent History
INDUSTRY SYNOPSIS
Number of Companies
Table 30: Number of UK VAT-Based Enterprises in the Periodical Publishing Industry by Turnover Sizeband (number and %), 2003 and 2004
Table 31: Number of Local Units in the Periodical Publishing Industry by Employment Sizeband (number and %), 2003 and 2004
REGIONAL VARIATIONS
DISTRIBUTION
How Robust is the Market?
LEGISLATION
Key Trade Associations
Periodical Publishers Association
4. Competitor Analysis
The Marketplace
Table 32: Top 15 UK Consumer Magazine Publishers by Total Net Circulation, January to December 2004
MARKET LEADERS
Table 33: Selected Leading Publishers of Consumer Magazines by Turnover (£m), Latest Year End
BBC Worldwide Ltd
Company Structure
Current and Future Developments
Financial Results
Condé Nast Publications Ltd
Company Structure
Current and Future Developments
Financial Results
DC Thomson & Company Ltd
Company Structure
Current and Future Developments
Financial Results
Dennis Publishing Ltd
Company Structure
Current and Future Developments
Financial Results
Egmont Magazines Ltd
Company Structure
Current and Future Developments
Financial Results
EMAP PLC
Company Structure
Current and Future Developments
Financial Results
Future Publishing Ltd
Company Structure
Current and Future Developments
Financial Results
Hachette Filipacchi (UK) Ltd
Company Structure
Current and Future Developments
Financial Results
Haymarket Magazines Ltd
Company Structure
Current and Future Developments
Financial Results
H Bauer Publishing Ltd
Company Structure
Current and Future Developments
Financial Results
Highbury House Communications PLC
Company Structure
Current and Future Developments
Financial Results
IPC Media Ltd
Company Structure
Current and Future Developments
Financial Results
Northern & Shell PLC
Company Structure
Current and Future Developments
Financial Results
Reader's Digest Association Ltd
Company Structure
Current and Future Developments
Financial Results
The National Magazine Company Ltd
Company Structure
Current and Future Developments
Financial Results
Customer Magazine Publishers
Redwood Publishing
John Brown Citrus Publishing
Marketing Activity
Main Media Advertising Expenditure
Table 34: Main Media Advertising Expenditure by Consumer Magazine Publishers (£m), Years Ending March 2003 and 2005
5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
6. Buying Behaviour
INTRODUCTION
Consumer Profile
Readership of Magazines by Sex
Table 35: Profile of UK Readers of Magazines by Sex (% of adults), 2004
Readership of Magazines by Age
Table 36: Profile of UK Readers of Magazines by Age (% of adults), 2004
Readership of Magazines by Social Grade
Table 37: Profile of UK Readers of Magazines by Social Grade (% of adults), 2004
Readership of Magazines by Region
7. Current Issues
CHANGES IN THE WOMEN'S MARKET
CORPORATE DEVELOPMENTS
THE DISTRIBUTION OF MAGAZINES
8. The Global Market
TITLE NUMBERS
Table 38: The Global Consumer Magazine Market by Number of Titles, 2002
READERSHIP
Table 39: Average Penetration of Adult Readership of Consumer Magazines by Country (%), 2002
METHOD OF PURCHASE
Table 40: Distribution of Sales of Consumer Magazines by Country (%), 2002
9. Forecasts
ECONOMIC OUTLOOK
ECONOMIC FORECASTS
Table 41: The UK Economic Forecasts (000, % and million), 2005-2009
FORECAST 2005 to 2009
Table 42: The Forecast Total Revenue of UK Publishers of Consumer Magazines (£m), 2005-2009
Table 43: Forecast Number of UK Consumer Magazines Titles, 2005-2009
Future Trends
Fewer New Titles from the BBC
A New Entrant to the Market
More Customer Titles
Magazines' Buoyant Advertising Future
The Role of the Supermarkets
10. Company Profiles
BBC Worldwide Ltd
Condé Nast Publications Ltd
Dennis Publishing Ltd
EMAP PLC
Future Publishing Ltd
Hachette Filipacchi (UK) Ltd
IPC Media Ltd
Northern & Shell PLC
The National Magazine Company Ltd
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Bonnier Information Sources
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Companies Mentioned |
- BBC Worldwide Ltd
- Condé Nast Publications Ltd
- DC Thomson & Company Ltd
- Dennis Publishing Ltd
- Egmont Magazines Ltd
- EMAP PLC
- Future Publishing Ltd
- Hachette Filipacchi (UK) Ltd
- Haymarket Magazines Ltd
- H Bauer Publishing Ltd
- Highbury House Communications PLC
- IPC Media Ltd
- Northern & Shell PLC
- Reader's Digest Association Ltd
- The National Magazine Company Ltd
- Redwood Publishing
- John Brown Citrus Publishing |
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