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Consumer Magazines Market Report 2005
Key Note Publications Ltd, July 2005
This report examines the consumer magazines market in the UK. This is a fairly dynamic market with continuing growth in many of its sectors. The report estimates that the market value of consumer magazines was £3.19bn in 2004. At the end of 2004, there were 3,343 titles.
The largest number of titles are in the leisure, sport, and county, town and local interest sectors, but the most important sector in terms of sales volume is women's interests. More than 8 million copies of women's monthlies and just over 8 million copies of women's weeklies are sold every month. Other important sectors include: motoring, television (TV) and radio listings, cookery and men's interests.
There are around 15 major publishers of consumer magazines. They include: EMAP PLC, BBC Worldwide Ltd, IPC Media Ltd, The National Magazine Company Ltd, H Bauer, Future Publishing Ltd, Hachette Filipacchi (UK) Ltd, Haymarket Publishing Ltd, Condé Nast (UK) Ltd and Dennis Publishing Ltd.
Circulation revenue has been growing strongly in 2004, but advertising revenue has crept up only slowly. There are some signs that advertising is picking up in 2005, which would be positive for the industry. There are several trends at work in the industry in 2005: a large number of titles are being revamped, a high number of new titles are expected to be launched by the end of the year and there is considerable optimism about the market for women's weeklies and men's weeklies. In 2003, the men's weekly market did not exist. In 2000, the women's weekly market was in the doldrums with declining sales, but in 2005 this market is growing rapidly and enticing publishers to launch new titles.
The only worry for publishers is that the Office of Fair Trading (OFT) is suggesting that the current distribution system for magazines be scrapped. The OFT claims it is acting as a cartel and is therefore anti-competitive. The publishers claim that the current system works well and that it ensures an even spread of titles distributed across the country. They also say that a restructuring would lead to title closures.
This report forecasts a compound growth of 7.6% in the value of the market between 2005 and 2009. Title numbers will grow by 3% in 2005 and 2006, and 2.5% a year thereafter, until 2009.
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