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IP Video Services: Analysis and Forecasts
Parks Associates, Oct 2005, Pages: 148
This report presents the dynamism involved in the IPTV space. IPTV has the potential to open new horizons for telcos. The revenue per customer could almost double by deploying a triple-play package. This report also plunges deeper into understanding the strategies that could help telcos proliferate in this market and maximize their market share.
'There is a fuzzy picture in everybody's minds about IPTV and its benefits. The question is 'Are we there yet?'' said Deepa Iyer, author of the report. 'No doubt IPTV could provide an edge to telcos in competing with cable operators. But it still boils down to how soon the market absorbs the benefits IPTV has to offer. The telcos have to be quick and prudent in executing their strategies.'
This report is divided into two sections:
- The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.
- The Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.
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