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U.S. Mobile Phone Market Intelligence (Second Edition)
Parks Associates, Dec 2005
This report provides an in-depth analysis of the U.S. mobile market, focusing in detail on both the demand and the supply side of the economic equation. It provides insights on who mobile phone users are and what they use their phones for. It also profiles the major players on the supply side - both service providers and handset vendors. This report will prove to be a rich source of information for developing key marketing strategies and identifying major target groups for different mobile capabilities.
'Obviously, the future of the mobile phone industry is in new services and applications,' said Vibha Pant, author of the report. 'The challenge is to know what feature to offer, to whom, and when. Consumers will pay, but they aren't going to buy everything, all the time.'
This report is divided into two sections:
- The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.
- The Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.
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