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Digital Cameras and Imaging: Analysis and Forecasts
Parks Associates, Dec 2005
Taking pictures, editing photos, and sharing images with friends and family have never been this easy, thanks to the permeation of digital cameras and imaging solutions and services. This report offers a holistic picture of the entire digital imaging ecosystem, focusing on the hardware, software, and services that fulfill the imaging needs of consumers. It probes consumers' usage patterns and purchase behaviors, evaluates product and pricing strategies of current products and services, analyzes market drivers and barriers, profiles major players, and estimates the market potential for digital cameras, photo-editing software, and photo printing services. It is a must-read report for camera manufacturers and retailers, imaging software venders, and photo service providers, as well as potential entrants for this space.
'Market demand for both digital-still cameras and camera phones is healthy at this point, with digital-still cameras pulling ahead slightly in the near term,' said Harry Wang, author of 'Digital Cameras and Imaging: Analysis and Forecasts'. 'Camera phone makers are improving product features that consumers fret about the most - picture resolution and optical zoom, so competition between the two is sure to heat up. And the competition will soon expand to include connectivity and service arenas.'
This report comprises of the following:
- The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.
- The Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.
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