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Making Ecopreneurs: Developing Sustainable Entrepreneurship


Description: National and global bodies are increasingly relying on market forces to generate economic growth whilst still protecting the environment. These are driven by ecopreneurs – environmental entrepreneurs who are utilising green issues as a competitive advantage for their firms. Who are these ecopreneurs? How do they work, and what lessons can be learnt from their achievements to date? With contributions from researchers on four continents this book examines the role entrepreneurial individuals play in the adoption of sustainable business practices.

The book is in three parts. Included is a study of green entrepreneurs and how they differ from other entrepreneurs. Case studies are also featured; these give examples of both successful and unsuccessful green entrepreneurial ventures.

This is a book highly relevant to researchers in the field of sustainable business development and entrepreneurship, policymakers within government and the NGO sector, and businesspeople.


Contents: CONCEPTS: Understanding the green entrepreneur, Michael Schaper
The making of the ecopreneur, Robert Isaak
Opportunists, champions, mavericks…? A typology of green entrepreneurs, E.E. (Liz) Walley and David W.Taylor
A framework and typology of ecopreneurship: leading bioneers and environmental managers to ecopreneurship, Stefan Schaltegger
Green entrepreneurship in New Zealand: a micro-enterprise focus, Anne de Bruin and Kate Lewis
An insiders experiences with environmental entrepreneurship, Lassi Linnanen. Contexts and Conditions: Assessing ecopreneurship in a developing country context: the case Of India, Astad Pastakia
Sustainability in the start-up process, Jurgen Freimann, Sandra Marxen and Hildergard Schick
Venture capital as a tool for sustainable entrepreneurship, Anastasia O Rourke
Offsetting the disadvantages of smallness: promoting green entrepreneurs through industry clusters, Elya Tagar and Chris Cocklin
Are environmental concerns related to entrepreneurial growth? An examination of the 100 fastest growing U. S. companies, Sarah Stanwick and Peter Stanwick
The competitive strategies of ecopreneurs: striving for market leadership by promoting sustainability, Holger Petersen. CASES: The Mimosa project, Leigh Holland
Hong Kong Dolphinwatch: The evolution of an ecopreneurial business venture, Louis Geneste
Earth sanctuaries limited: an entrepreneur commercialises conservation, Thierry Volery
Promoting sustainability, building networks: a green entrepreneur in Mexico, Gabrielle Kruks-Wisner
Sustainable harvest international: creating local ecopreneurs, Margaret Naumes and Jill Kammermeyer
Index.




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