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The Licensing Letter Sports Licensing Report 2014 - Product Image

The Licensing Letter Sports Licensing Report 2014

  • ID: 3047578
  • May 2014
  • Region: North America
  • 96 Pages
  • EPM Communications Inc
Sports licensing generates over $1 billion in royalty revenue annually

Join the winner's circle in the $22.2 billion worldwide sports and collegiate licensing business.

The Sports Licensing Report provides quick-reference rundowns of the teams in each league; licensees lists; attendance data; media profiles; marketing strategy; and retail sales data. You'll have all the hard numbers and contacts you need whether you are a long-time player, or a rookie first breaking into the big leagues.

To capitalize on this explosive market, you need a deep understanding of the leagues and organizations that comprise the sector. The Sports Licensing Report reveals:

- Which merchandise categories are the best sellers for which leagues. You'll have all-new Licensing Letter breakdowns for the major U.S. leagues, so you can align the right products with the right sports.
- Who the key manufacturers are, and which sports they license - so you can enhance your offerings and distribution.
- When exclusivity is worth a premium - so you get the best return on your investment.
- Where the key international growth opportunities are for U.S.-based and other leagues, sports organizations, and athletes.

Sports licensing generates over $1 billion in royalty revenue annually. Order the Sports Licensing Report today to assure your place in the winner's circle.

Note: Product cover images may vary from those shown
Sports licensing generates over $1 billion in royalty revenue annually

Executive Summary

Part I: North American & Global Sports Licensing Trends
- Sports Licensing Trends
- Market Size and Sales
- Defining the Sports Licensing Sector
- - Exhibit 1.1: Retail Sales of Licensed Merchandise, by Property Type, U.S. & Canada, 2013
- - Exhibit 1.2: Retail Sales of Licensed Merchandise Based on Sports Properties, U.S. & Canada, 2008-2013
- The Business of Sports Licensing
- - Exhibit 1.3: Average Royalty Rate for Licensed Merchandise Based on Sports and Collegiate Properties vs. Average for All Properties, U.S. & Canada, 2002-2013
- - Comparative League Performance
- - Exhibit 1.4: Retail Sales of Licensed Sports Merchandise, 2012-2013, by League
- - Exhibit 1.5: Growth Rate in Retail Sales of Licensed Merchandise Based on Sports Properties, by League/Organization, 2012-2013
- - Exhibit 1.6: Share of Retail Sales of Licensed Merchandise Based on Sports Properties, by League/Organization, U.S. and Canada, 2013
- Collegiate Market
- - Exhibit 1.7: Retail Sales of Licensed Merchandise Based on Colleges & Universities, U.S. & Canada, 2008-2013
- - Licensed Sports-Based Merchandise - Products
- - Exhibit 1.8: Retail Sales of Licensed Sports Merchandise, by Product Category, U.S. & Canada, 2013
- - Exhibit 1.9: Best Selling Games of 2013
- - Exhibit 1.10: Retail Sales of Licensed Merchandise Based on Sports Properties, by Product Category, U.S. and Canada, 2012-2013
- Retailing
- - Exhibit 1.11: Retail Sales of Licensed Sports Merchandise, by Distribution Channel, U.S. & Canada, 2013
- - Exhibit 1.12: Retail Sales of Licensed Merchandise Across All Property Types, by Distribution Channel, U.S. & Canada, 2013
- Online Stores
- Local Team Marketing and Venue Retail
- Multiple Rights
- Events and Hot Markets
- Marketing to Women
- Social Media
- Legal and Regulatory Concerns
- International
- - Exhibit 1.13: Retail Sales of Licensed Sports-Based Merchandise Worldwide, by Territory, 2013

Part II: Sports Leagues & Organizations
- Major League Baseball
- - Licensees
- - Players Association
- - - Exhibit 2.1: Retail Sales of MLB-licensed Merchandise, U.S. &?Canada, 1998-2013
- - Product Categories
- - - Exhibit 2.2: Top Major League Baseball Licensed Categories, by Retail Sales
- - Retail
- - Hot Markets
- - - Exhibit 2.3: Top 20 Major League Baseball Player Jersey Sales for Jerseys Manufactured by Majestic, Based on Sales Between the All-Star Game and the End of the Regular 2013 Season
- - Women's & Children's Markets
- - International
- - Online and Social Media
- National Football League
- - Licensees
- - - Exhibit 2.4: Retail Sales of NFL-licensed Merchandise, U.S. & Canada, 1998-2013
- - - Exhibit 2.5: Top 25 Best-selling NFL Player Jerseys at NFLShop.com, April 1, 2012-March 31, 2013
- - - Exhibit 2.6: Top 25 Best-selling NFL Players for the 2013-2014 Season, Based on All Licensed Products
- - Players Representation
- - Retail
- - - Exhibit 2.7: Top 10 NFL Teams, by Sales of Licensed Merchandise at NFLShop.com, April 1, 2012-March 31, 2013
- - Marketing To Women, Children
- - Hot Markets
- - International
- - Online and Social Media
- National Basketball Association
- - Exhibit 2.8: Retail Sales Of NBA-licensed Merchandise, U.S. & Canada, 1997-2013
- - Licensees
- - - Exhibit 2.9: Top 5 NBA Licensees, 2013
- - Product Categories
- - - Exhibit 2.10: Top NBA Product Categories, 2013
- - - Exhibit 2.11: Top 10 NBA Players, by Licensed Jersey Sales from Adidas and NBAStore.com, April 2012-March 2013
- - - Exhibit 2.12: Top 10 NBA Teams, by Sales of Licensed Merchandise from Adidas and NBAStore.com, April 2012-March 2013
- - Retail
- - Hot Markets
- - Marketing to Women and Children
- - International
- - Online and Social Media
- National Hockey League
- - Exhibit 2.13: Retail Sales of NHL-licensed Merchandise, U.S. & Canada, 1997-2013
- - Licensees
- - Product Categories
- - - Exhibit 2.14: Best-selling NHL Product Categories, 2013
- - Retail
- - - Exhibit 2.15: The Top 10 Best-selling Player Jerseys on shop.nhl.com, 2012-13 Season
- - International
- - Hot Markets
- - Marketing to Women and Children
- - Online and Social Media
- - Expansion
- NASCAR
- - Organization
- - Product Categories
- - - Exhibit 2.16: Top 25 NASCAR Licensees
- - - Exhibit 2.17: Retail Sales of NASCAR-licensed Merchandise, U.S. & Canada, 2005-2013
- - Non-Traditional Licensing
- - Retail
- - Marketing to Youth and Minorities
- - Online and Social Media
- - Major League Soccer
- - Licensees
- - - Exhibit 2.18: Top MLS Licensees, 2013
- - Product Categories
- - - Exhibit 2.19: Retail Sales of Licensed Based on MLS Properties, by Product Category, U.S. & Canada, 2013
- - Retail
- - Exhibit 2.20: Top 10 Major League Soccer Players, by Licensed Jersey Sales
- - Marketing to Youth
- - Online and Social Media
- PGA Tour
- - Organization
- - Licensees
- - - Exhibit 2.21: Top Licensees for PGA Tour Mechandise, 2013
- - Product Categories
- - - Exhibit 2.22: Top Five Product Categories for Retail Sales of Licensed PGA Tour Merchandise, U.S./Canada, 2013
- - Retail
- - Marketing to Women and Children
- - International
- - Online and Social Media
- - Colleges, Universities, Athletic Events & Bowls
- - Organization
- - - Exhibit 2.23: Top 25 Universities, by Retail Sales of Licensed Merchandise, Represented by Collegiate Licensing Company (CLC), July 2012-June 2013
- - - Exhibit 2.24: Average Royalty Rate for Licensed Merchandise Based on Collegiate Properties vs. Average for All Properties, U.S. & Canada, 2002-2013
- - - Exhibit 2.25: Retail Sales of Licensed Collegiate Merchandise, by Distribution Channel, July 1, 2012-June 30, 2013
- - Markets
- - - Exhibit 2.26: Top 25 Apparel Licensees, July 2012-June 2013
- - - Exhibit 2.27: Top 25 Non-apparel Licensees, July 2012-June 2013
- - Licensees
- - Product Categories
- - - Exhibit 2.28: Retail Sales of Licensed Collegiate Apparel, by Product Category, July 1, 2012-June 30, 2013
- - - Exhibit 2.29: Retail Sales of Licensed Merchandise Based on Collegiate Properties, by Product Category, U.S. & Canada, 2013
- - - Exhibit 2.30: Retail Sales of Licensed Collegiate Merchandise, Non-apparel, by Product Category, July 1, 2012-June 30, 2013
- - Marketing to Women
- International Olympic Committee - Olympic Licensing
- - Exhibit 2.31: Summer Olympic Games Licensing Programs, 1994-2012
- - Exhibit 2.32: Winter Olympic Games Licensing Programs, 1994-2012
- FIFA (Fédération Internationale De Football Association) and EUFA (European United Football Association)
- - Exhibit 2.32: World Cup Licensing Programs, 1994-2013
- - Licensees
- - Retail
- - Hot Markets
- - Online and Social Media
- - Canadian Football League
- - Hot Markets

Part III: Selected Sports & Collegiate Licensees

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