Flash Streaming Video 2004 - 2006: CDN, Site And Advertiser Adoption
AccuStream iMedia Research, January 2005, Pages: 100
A market analysis of Flash streaming video, from CDN provisioning capacity, to content site implementation and advertiser adoption in support of streaming advertising campaigns. Flash streaming video has deep roots in the entertainment, creative, production and now distribution communities, and is poised to become the de facto format for streaming advertising. This report looks a how CDNs, sites, and advertisers are incorporating Flash into their overall streaming initiatives.
- Within a period of about eighteen months, Flash streaming media servers make up about 18% of total streaming media server infrastructure, with strong capacity growth forecast into 2006 and beyond
- Flash video servers, on average, can handle about 30 gigabits of capacity each, with some providers reporting capacities of 180 gigabits per server
- In general, more Flash servers need to be deployed per gigabit of capacity output when compared to other format codecs
- On average, about 14.7% of all streaming video gigabytes transferred in 2005 will be in the Flash format
- That number is forecast to rise 30.6% in 2006 to 19.2%
- The ranges of percent by CDN for Flash streaming video range from 50% in 2006 down to 0%
- While the premium boosts average per gigabyte pricing for video by 40% from $1.53/gigabyte to $2.14/gigabyte, advertisers and publishers haven't been opposed to paying it in 2005
- Total streaming video ad billings (excluding pre roll avails sold against Internet Music Radio content) is forecast at $321 million dollars in 2005
- Of that figure, $128.4 million dollars (40%) of total streaming video advertising online in 2005 will be in Flash format
- The majority of that revenue $101.2 million, or 31.5%) is made up of embedded/in-page ad units delivered by providers such as Eyewonder and Klipmart
EXECUTIVE SUMMARY
CDN Bandwidth Pricing With and Without Flash Premium
SECTION ONE
Introduction
Overall market trends and dynamics with regard to adoption, deployment, and market share growth of Flash streaming video
Flash Streaming Servers Deployed
Flash Streaming Video Server Deployments: CDN Capacities
Estimated Percent of Streaming Data in Flash Format: 2005 – 200
Flash Streaming Video: Estimated Percent of Total Streaming Data Transferred by Year
CDN Revenue Derived From Streaming Media Delivery
Percent of CDN Revenue From Streaming Media
Q & A with Macromedia: Flash and the CDN Segment
Q & A with Vitalstream: Flash Streaming Video Authentication
SECTION TWO
Pricing at the CDN Level to Provision Streaming Video Content in Flash
CDN Bandwidth Pricing with and Without Flash Premium
Streaming Video: Entertainment Bandwidth Services Analysis and Market Size
Flash Advertising Units and Gross Ad Billings Market Value
Streaming Video Gross Ad Billings: 2003-2006
Flash Avail Units: 2005
Flash Avail Units: 2006
SECTION THREE
Flash Streaming Video Implementations and Adoption at the Site, Applications Provider and Network Level
America Online
Atomfilms.com
CNET
ESPN.Com
Eyewonder
Klipmart
Major League Baseball (MLB.Com)
Nascar.Com
Roo Media Network
Starcom Mediavest
Worldnow
Yahoo
Streaming Video Sites
SECTION FOUR
Historical and Present Day Advertising Formats Attached to Streaming Video Usage—By Site and Network
America Online
AOL
ABCnews.com
ABCnews.com
Atomfilms.com
Atomfilms.com
BET.com
BET.com
Blastro.com
Blastro.com
Bloomberg.com
Bloomberg.com
CNET.com
CNET.com
Cartoon Network.com
Cartoon Network.com
CBSnews.com
CBSnews.com
CBS Television.com
CBS Television.com
CNN.com
CNN.com
Sports Illustrated.com
CNN/Sports Illustrated.com
Comedycentral.com
Comedycentral.com
Discovery.com
Discovery.com
Eonline.com
Eonline.com
ESPN.com
ESPN.com
Feedroom.com
Feedroom.com
FoodTV.com
FoodTV.com
Forbes.com
Forbes.com
Foxnews.com
Foxnews.com
Foxsports.com
Foxsports.com
HGTV.com
HGTV.com
Historychannel.com
Historychannel.com
Hollywood.com
Hollywood.com
IFilm.com
IFilm.com
Yahoomusic.com
Launch.com
Marketwatch.com
Marketwatch.com
MSN Video
MSN Video
MSNBC.com
MSNBC.com
MTV.com
MTV.com
Nascar.com
Nascar.com
Rollingstone.com
Rollingstone.com
Singingfool.com
Singingfool.com
Sportsline.com
Sportsline.com
VH1.com
VH1.com
Weather.com
Weather.com
WWE.com
WWE.com
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