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CRM in Local Government
Datamonitor, July 2005, Pages: 47


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Introduction
CRM technologies allow local governments to improve the delivery of constituent services and increase internal efficiency. This report provides insight into the market opportunities for CRM vendors in global local governments. This report also includes a survey of 110 US state and local government agencies.

Scope
Overview of the local government market for CRM globally.
Profiles of key vendors serving the local government CRM market.
Phone-based interviews with 110 state and local government agencies
Sample included a cross-section of agencies by level of government, type and size.
Highlights
Local governments are investing in CRM to improve the delivery of constituent services and to streamline processes.

While many local governments have implemented CRM applications on-site, we believe that there will be greater adoption of the hosted model in the future. In addition, we anticipated that voice-enabled software will become a larger component of CRM systems for local government but will never completely replace live agents.

Reasons to Purchase
Enhance your messaging and positioning with current, in-depth information on the local government market.
Tailor your CRM solutions strategy to address specific pain points facing local governments.
Benchmark your company relative to vendors already supplying CRM to local governments.



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