Contents:

I. INTRODUCTION Report Scope and Methodology Executive Summary II. BUSINESS ENVIRONMENT Economic Outlook Key Economic Indicators Industrial Output Population and Labor Foreign Investment Foreign Trade Financial and Tax Regulations Banking System and Regulations Foreign Exchange Taxes, Tariff and Custom Duties III. VITAMINS & SUPPLEMENTS INDUSTRY ASSESSMENTS Vitamins and Supplements Industry Structure Market Size Market Growth Drivers Vitamins and Supplements Industry Capacity Major Producer Facility Locations, Output and Capacity Market Share of Key Producers Labor Cost Potential Entrants Major Distributors Major Foreign Investments Technology Development IV. VITAMINS & SUPPLEMENTS PRODUCTION & DEMAND Overview Demand of Vitamins and Supplements by Region in 2004 Vitamins and Supplements Production and Demand Single Vitamins Multiple Vitamins Supplements Minerals Vitamins and Supplements Imports and Exports Pricing Trend V. VITAMINS AND SUPPLEMENTS MARKET OUTLOOK Vitamins and Supplements Markets Outlook Overview Government Regulations Consumer Spending Trends Demographic Trends Health Care Industry Trends Hospitals and Hospital Beds Physicians and Physician Visits VI. MARKETING STRATEGIES Distribution System in China China's Distribution System Vitamins and Supplements Distribution Channels Transportation and Freight Infrastructure Communications Market Entry Channels Exporting to China Export Market Overview Chinese Trading Practice Chemical Trade Companies Import Restrictions in China Technology Licensing Technology Licensing Overview Intellectual Property Protection Joint Venture Joint Venture Overview Advantages and Disadvantages Wholly Owned Enterprises Foreign Wholly Owned Enterprises Overview Advantages and Disadvantages Other Market Entry Channels Setting up Sales Offices Selling to China through Attending Trade Fairs Contacting Chinese Companies Advertising Market Entry Strategies Understanding Differences Business Practice Differences Knowledge of Regulations and Restrictions VII. VITAMINS AND SUPPLEMENTS PRODUCER DIRECTORY Vitamins and Supplements Producer Profiles Distributors and Trading Companies Research Institutions and Associations LIST OF TABLES I. INTRODUCTION Economic Outlook Summary Vitamins and Supplements Supply and Demand Summary II. BUSINESS ENVIRONMENT Key Economic Indicators Industrial Output Population and Labor Force Trends Foreign Investment and Loans Foreign Trade Key Commodity Exports from China China's Exports to its Leading Trade Partners Key Commodity Imports into China China's Imports from Its Leading Trade Partners III. VITAMINS & SUPPLEMENTS INDUSTRY ASSESSMENTS Vitamins and Supplements Industry Capacity Major Producer Facility Locations Major Vitamins and Supplements Producer Output and Capacities Market Share of Key Producers Major Foreign Investments IV. VITAMINS & SUPPLEMENTS PRODUCTION & DEMAND Total Vitamins and Supplements Production and Demand Demand of Vitamins and Supplements by Region in 2004 Total Vitamins and Supplements Production and Demand Single Vitamins Multiple Vitamins Supplements Minerals Vitamins and Supplements Imports and Exports V. VITAMINS AND SUPPLEMENTS MARKET OUTLOOK Vitamins and Supplements Production and Demand Consumer Spending Trends Demographic Trends Health Care Industry Trends Hospitals and Hospital Beds Physicians and Physician Visits LIST OF CHARTS Vitamins and Supplements Production and Demand Summary China's GDP and Industrial Output Industrial Output by Ownership Foreign Investments and Loans China's Imports and Exports Vitamins and Supplements Capacity in China Vitamins and Supplements Capacity, Output and Demand Vitamins and Supplements Production Vitamins and Supplements Exports and Imports Vitamins and Supplements Demand by Market in 2009

Methodology

Most primary and secondary research was done in China in order to access up-to-date government regulations, market information and industry data. Data was collected from the Chinese government publications, Chinese language newspapers and magazines, Chinese chemical industry associations including Chinese vitamins and supplements industry associations, local governments' chemical industry bureaus, vitamins and supplements industry publications, and our in-house databases. Interviews were conducted with Chinese industry experts, university professors, and vitamins and supplements producers in China.