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101 Ideas and Innovations for the Mature Market 2005


Description: Examples around the World

Some countries in the world are becoming real laboratories for the Mature Market. We often think about Japan , which has the oldest population in the world. In this country, the demographic situation induced companies to develop products and services dedicated to the 50-plus group.

On other continents, innovations on the Seniors market bloom. Some might seem fancy, but some others provide a real value added and meet a demand from Baby-boomers, Seniors, and Older Persons.

In its first part, this document reports progress on population ageing in the World. In a second part, it presents 101 ideas of products and services currently under development in several different countries. Each innovation is introduced with a full description and examples, accompanied by the opinion of a mature market expert from the concerned country.

Expert's opinion

The Expert's opinion answers questions like:

- Where is the product marketed?
- What are the results known?
- Who is the service dedicated to?
- Who develops it?
- What needs does it meet? ...

In all of the fields of activity

Ideas are sorted out by field of activity: tourism, bank and insurance, leisure, health, automotive, gold age, IT, Medias, mass consumption, trade, beauty and cosmetics, fitness, interior arrangement, etc.




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