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Attitudes Towards Diet and Exercise in the United States
Mintel, Jan 2005, Pages: 82
The American people are heavier and more sedentary than at any other time in the nation’s history. Many Americans realize that being overweight can lead to serious health conditions, and that controlling weight through a healthful diet and regular exercise is the best way to lead a healthy life. But the reality is that knowledge and action do not always intersect. The modern condition is definitely a culprit--busy adults may not find the time to exercise regularly, and healthful eating can easily fall by the wayside when there is no time to plan or prepare healthful meals.
The results are measurable--increased rates of diabetes and other weight-related diseases, concern that overweight employees are putting strain on the healthcare system, and efforts to force the consumer packaged goods and foodservice industries to rethink menus and ingredients. These industries have responded by limiting trans fats, changing labeling to reflect realistic portion sizes, and cutting back on “super size” options in fast food. But consumers must also do their share, and the rise and decline of the low-carb diet illustrates that this effort is far from easy.
This report examines consumers’ attitudes towards diet and exercise, illustrating not only the basic attitudes and opinions about these two issues, but also showing (where possible) motivations and contradictions in consumer behavior. In particular the report shows cross-analysis between behavior and attitudes, with a view to identifying the contradictions apparent in this arena.
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