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Wireless Connectivity Inside Cars in the United States 2010
Mintel, Nov 2010, Pages: 82
This report explores the wireless information and entertainment platforms inside vehicles. It provides insight into the external and internal factors affecting their development and what they mean for future sales, promotional campaigns and industry innovations.
Specific questions that are answered in this report include, but are not limited to, the following:
- What are the dashboard systems developed by the leading U.S. and foreign-owned automakers?
- How do they work, what do they offer and are they available to consumers for free or through subscription?
- What features are consumers willing to pay more for if they were available through voice command or a touch screen? What features do consumers want as standard? What features are consumers not interested in at all?
- What type of wireless technology do consumers currently have in their vehicle?
- How are consumers using that wireless technology and how does that behavior suggest what consumers may need in the future development of that technology?
- When are consumers expecting to purchase their next vehicle? Will the vehicle purchased be used or new?
- How are automakers shifting their marketing message of their dashboard systems to appeal to younger car buyers?
- What media are industry leaders using to deliver effective marketing campaigns, and what actions need to be taken to improve visibility?
- Why are the advancements in smart phone technology helping automakers in how they are designing their vehicle systems?
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