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Women and Finance in the United States
Mintel, April 2005, Pages: 100
Our exclusive consumer research reveals that the vast majority of today’s American women are independent, taking responsibility for their own finances (about nine out of ten female survey respondents say they manage their own financial affairs).
The report begins by considering female demographics and some of the key market factors that have significant impact on the role of women in the personal finance market. Topics covered include demographic changes, employment and income trends, womens educational achievements, and changes in household and family structures. Also, a special section is included about women-owned businesses, since these businesses make significant financial decisions on behalf of their owners and employees.
Current ownership rates for the core financial services product areas across the female population are then assessed using both Simmons NCS Fall 2004 data and consumer research specifically commissioned for this report. We commissioned exclusive research in February 2005 to assess female consumer behavior and attitudes:
ownership of financial services products
monthly investment in such products
credit card usage
management of financial accounts
opinions on investing
preferred ways to gather information about investment options
invitation to financial seminars
attendance at financial seminars
The final section of this Mintel report pulls together the various strands of research and analysis contained throughout the report in order to consider the future in terms of women and the financial services market.
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