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Cream and Creamers in the United States 2007
Mintel, July 2007, Pages: 103
This report focuses on the main obstacles and opportunities in the cream and creamer market. Mintel presents unique insights on how manufacturers can boost sales through niche targeting efforts, and increase exposure through out-of-home placement opportunities.
Six years of specific sales data give you a factual and impartial presentation of the market as a whole, including performance of individual sectors in the market. Exclusive consumer research shows the attitudes, needs and behavior of cream and creamer consumers, with results analyzed by demographic characteristics. Details on the major companies and brands update you on competitor products and strategies, while a five-year forecast of cream and creamer sales reveals potential opportunities for growth and product development.
Growth from flavor varieties peaked in 2003 and 2004, but this growth has slowed, despite attempts by manufacturers to rotate flavors. Rising dairy prices threaten the cream segment but provide opportunity in non-dairy products, as consumers look for lower-cost alternatives.
The challenges remain of attracting and retaining older consumers, who drink more black coffee, and younger consumers who are being lured away by other beverages such as energy drinks. This leaves women, blacks and Hispanics as the primary consumers for the category.
In this report, Mintel analyzes cream and creamer in four segments:
- Refrigerated dairy cream/half & half
- Refrigerated non-dairy creamer
- Shelf-stable creamer
- Frozen creamer
Not included in this report are coffee mixes (such as General Foods’ International Coffee); instant, ground or whole-bean coffee; milk; soy milk; sugar; artificial sweeteners; or syrups and other products used to flavor or sweeten coffee. Also excluded are specialty creams such as clotted cream, Devonshire cream, and double cream, as well as whipped toppings.
This report contains US IRI InfoScan data
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