Contents:

Introduction and Abbreviations Introduction Other relevant reports Definition Abbreviations & terms Abbreviations Terms Executive Summary Growing market fueled by product innovation Ice cream and frozen novelties drive category growth Industry consolidation Advertising spending low but increasing Channel shift from supermarkets to value and easy in-and-out formats The ice cream consumer Everyone loves ice cream Brand loyalty The future of packaged ice cream Market Drivers A trend towards industry consolidation Healthier eating trend Low-carbohydrate diet trend Childhood obesity epidemic Record level of product innovation Figure 1: Number of new ice cream products launched, 1999-2005 Figure 2: Graph: Ice cream new product launches, 1999-2005* Figure 3: Product positioning claims of new product launches, 2004 Premium products on the rise Frozen novelty segment seeing increased innovation Aging population Figure 4: U.S. population projections, by age, 2005-2010 Figure 5: Types of ice cream consumed by households, by age of head of household, January-September 2004 Competition from scoop shops Market Size & Trends Figure 6: FDM sales of ice cream, at current and constant prices, 1999-2004 Figure 7: Graph: Trends in FDM sales of ice cream, at current and constant prices, 1999-2004 Market Segmentation Overview Figure 8: FDM sales of ice cream products, by type, 2002 and 2004 Figure 9: Graph: FDM sales of ice cream, by product type, 2004 Ice cream Figure 10: FDM sales of ice cream, at current and constant prices, 1999-2004 Frozen novelties Figure 11: FDM sales of frozen novelties, at current and constant prices, 1999-2004 Sherbet, sorbet and ices Figure 12: FDM sales of sherbet, sorbet and ices, at current and constant prices, 1999-2004 Frozen yogurt and tofu Figure 13: FDM sales of frozen yogurt and tofu, at current and constant prices, 1999-2004 Supply Structure Foreign trade Imports Figure 14: Ice cream and other edible ice product imports, by source country/region, 2003 and 2004 Exports Figure 15: Ice cream and other edible ice product exports, by destination country/region, 2003 and 2004 Company and brand sales FDM sales by manufacturer Figure 16: FDM sales of ice cream products*, by manufacturer sales, 2003 and 2004 Figure 17: Graph: FDM sales of ice cream, by manufacturer, 2004 FDM sales by manufacturer & brand Ice cream Figure 18: FDM sales of ice cream, by manufacturer and brand, 2003 and 2004 Frozen novelties Figure 19: FDM sales of frozen novelties, by manufacturer and brand, 2003 and 2004 Frozen yogurt/tofu, sherbet, sorbet and ices Figure 20: FDM sales of frozen yogurt/tofu, sherbet, sorbet and ices, by manufacturer and brand, 2003 and 2004 Major manufacturers and brands Unilever Dreyer’s Grand Ice Cream Holdings, Inc. CoolBrands International, Inc. Blue Bell Creameries, L.P. Wells’ Dairy Inc. HP Hood LLC Turkey Hill Dairy Advertising & Promotion Introduction Industry-wide promotion Major companies and brands Unilever Dreyer’s Grand Ice Cream Holdings, Inc. CoolBrands International, Inc. Blue Bell Creameries, L.P. Retail Distribution Introduction Figure 21: FDM sales of ice cream products, by channel, 2002 and 2004 Supermarkets Figure 22: Supermarket sales of ice cream products, at current and constant prices, 1999-2004 Drug stores Mass merchandisers and clubs The role of Wal-Mart Figure 23: Graph: Wal-Mart sales, 1994-2004 Convenience stores Dollar stores The Consumer Introduction Household consumption of ice cream Figure 24: Household consumption of ice cream, January-September 2004 Figure 25: Household consumption of ice cream, by age of head of household, January-September 2004 Figure 26: Consumption of ice cream, by presenece of children in household, January-September 2004 Figure 27: Consumption of ice cream, by race/ethnicity, January-September 2004 Type, brand and amount of ice cream consumed by households Figure 28: Types, brands and amount of ice cream consumed by households, January-September 2004 Figure 29: Types, brands and amount of ice cream consumed by households, by age of head of household, January-September 2004 Figure 30: Types, brands and amount of ice cream consumed by households, by race/ethnicity, January-September 2004 Figure 31: Types, brands and amount of ice cream consumed by households, by presence of children in household, January-September 2004 Frozen yogurt Personal consumption of frozen yogurt Figure 32: Consumption of frozen yogurt, January-September 2004 Figure 33: Consumption of frozen yogurt, by gender, January-September 2004 Consumption of frozen yogurt by type, sole brand usage, and quantity Figure 34: Types and quantity of frozen yogurt consumed, January-September 2004 Figure 35: Types and quantity of frozen yogurt consumed, by race/ethnicity, January-September 2004 Brand loyalty Figure 36: Brand loyalty in ice cream purchases, April 2005 Figure 37: Brand loyalty in ice cream purchases, by age, April 2005 Attitudes towards ice cream Figure 38: Opinions about ice cream, April 2005 Figure 39: Opinions about ice cream, by age, January 2004-September 2004 Where ice cream is purchased Figure 40: Where respondents purchase ice cream, April 2005 Figure 41: Where respondents purchase ice cream, by age, April 2005 Figure 42: Where respondents purchase ice cream, by presence of children, April 2005 Kids’ and teens’ consumption of ice cream Figure 43: Kids’ & teens’ consumption of ice cream, January-September 2004 Summary and conclusions Future & Forecast Future trends High level of innovation will continue More better-for-you products More indulgent products More co-branding More ethnic flavors More products targeted to older adults Ice cream positioned as the “healthy” dessert Growth in alternative channels Market forecast Overview Figure 44: Forecast of total FDM sales of ice cream products, at current and constant prices, 2004-2009 Figure 45: Graph: Forecast trends in FDM sales of ice cream products, current and constant prices, 2004-2009 Ice cream Figure 46: Forecast of FDM sales of ice cream, at current and constant prices, 2004-2009 Frozen novelties Figure 47: Forecast of FDM sales of frozen novelties, at current and constant prices, 2004-2009 Sherbet, sorbet, and ices Figure 48: Forecast of FDM sales of sherbet, sorbet, and ices, at current and constant prices, 2004-2009 Frozen yogurt and tofu Figure 49: Forecast of FDM sales of frozen yogurt and tofu, at current and constant prices, 2004-2009 Forecast factors Product innovation Dietary factors Health and obesity factors Appendix: Trade Associations National & international associations Regional associations State associations Appendix: New Product Briefs Blue Bell Creameries: Blue Bell Tropical Passion Ice Cream Kemp’s Ice Cream: Kemps Pillsbury Frozen Novelties Good Humor-Breyers: Breyers Ice Cream Repackaging HP Hood: Hood Fat Free Frozen Yogurt Ben & Jerry’s Homemade: Ben & Jerry’s Half Baked Cookie Dough Ice Cream Bar Edy’s Grand Ice Cream: Edy’s Slow Churned Rich & Creamy Light Ice Cream Friendly Ice Cream: Friendly’s No Sugar Added Light Ice Cream Unilever: Popsicle Marvel Fantastic Four Flavored Ice Pops Kemp’s Ice Cream: Kemps Live Healthy Frozen Novelties Edy’s Grand Ice Cream: Edy’s Dibs Bite Sized Ice Cream Snacks Appendix: Research Methodology Consumer Research Sampling & Weighting TechnoMetrica TechnoExpresssm ICR Surveys EXCEL Simmons National Consumer Surveys Greenfield Online Presentation & Definition Further Analysis Trade Research Informal trade research Formal trade research Desk & Internet Research Sources Definitions Forecasts Appendix: What is Mintel? Mintel Group Mintel Reports Mintel Premier Mintel ECLIPS GNPD Menu Insights Comperemedia Brokertrack Mintel Services Applied Research Mintel Consulting POS+

Companies Mentioned

Unilever Dreyer’s Grand Ice Cream Holdings, Inc. CoolBrands International, Inc. Blue Bell Creameries, L.P. Wells’ Dairy Inc. HP Hood LLC Turkey Hill Dairy