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Cruises in the United States 2010
Mintel, Nov 2010, Pages: 102
The cruise industry appears to be somewhat more resilient to recessionary pressures than some other segments of the travel industry, such as the lodging sector. However, like many other industries, some companies reported significant declines in 2008 and 2009 but performance is improving in 2010.
While the current economic and geopolitical environment poses many challenges to cruise firms, there are growth opportunities for companies that are keenly focused on the wants and needs of consumers. As such, Mintel has prepared this comprehensive report of the cruise market in North America with a focus on consumer data and insights that can be leveraged to create effective communications and offerings with widespread appeal to those in high and moderate demand segments.
More specifically, this report addresses the following questions:
- How are demographic and macro-economic trends impacting the industry and how have events such as the H1N1 outbreak in Mexico and the BP oil spill in the Gulf region impacted sales?
- What segments of the population are most likely to have taken a cruise in the last three years and which have large numbers of consumers planning to take a cruise in the next 12 months?
- What are the most popular cruise destinations in North America and which are becoming less popular?
- What are the leading cruise companies and how are they marketing their products?
- What companies are bringing new ships online and what is unique about these vessels?
- What factors are most likely to motivate one to take a cruise?
- What are the most common reasons cited for not taking a cruise?
- How do consumers typically book cruise travel?
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