Contents:

Contents Scope and Themes What you need to know Definition Resources used for The Consumer sections Abbreviations and terms Abbreviations Terms Executive Summary The bottom line Americans are still getting married, but marrying later The demands of Gen X and Echo Boomers Hispanic population of prime marriage age grows in number All you need is a couple Delaying honeymoons…it’s back to work Monday morning Registries: Not just for kitchen appliances anymore Finance 101: The new sources of funding for honeymoons Price-aware but wanting customization Combining pampering and new experiences Cruising…the total package Travel agents as a final resource Whatever happened to Niagara Falls? Role of wedding magazines The Web as a strategic tool in honeymoon planning and purchasing The future Market Drivers Key points A honeymoon is a honeymoon…or is it? Who is getting married and when Figure 1: Number of U.S. marriages, 1990-2006 Figure 2: Marital status of people aged 15 or older, by age, 2006 Cohabitation and the drift into marriage Figure 3: People living in opposite-sex, unmarried-partner households, by age and gender, 2005 Getting married…again and again Population pull and generation push Figure 4: Estimated median age at first marriage, by gender, 1960-2006 Figure 5: U.S. population, by age, 2002-12 Figure 6: U.S. population, by generation, 2007 Don’t forget the Baby Boomers Show me the money…household income by age cohort Figure 7: Number and income per household, by age, 2005 Figure 8: Wedding profile statistics, 2002 and 2006 Hispanic population growing and marriage-ready Figure 9: U.S. population, by age and Hispanic origin, 2006 Figure 10: Income and earnings per household, by race, 2005 Economic factors The economy Figure 11: U.S. GDP, 2000-07 The overall leisure travel market Figure 12: Total U.S. sales of leisure travel, 2002-07 Figure 13: Travel Price Index- and Consumer Price Index-, 2001-06 Market Background The decision-makers Figure 14: Person primarily responsible for planning the details of the honeymoon, 2006 The destinations Figure 15: Honeymoon destinations considered vs. destinations visited, 2006 When honeymoons are likely to be taken Figure 16: When engagements and weddings took place, by month, 2006 Availability of time off impacts honeymoon travel plans Figure 17: Paid-vacation days available to private sector employees, by average wage and geographical area, March 2005 Less money + less time = more online booking Figure 18: Total U.S. leisure/unmanaged business travel booking, by online vs. offline, 2004 and 2006 Figure 19: Booking channel for honeymoon, 2006 Market Size and Trends Market size Figure 20: Total U.S. honeymoon travel spending, at current and constant prices, 2002-07 Supply Structure Key points Overview Travel agents as a final resource Travel agents use the Web to offer specialized services Online booking sites Honeymoon registries Suppliers Hotels and resorts All-inclusive resorts Cruises Figure 21: Cruise line honeymoon and wedding guests, by generation, 2007 Amenities/activities/attractions Spas Figure 22: Spa revenues in the U.S., by spa type, 2004 and 2006 Destinations Travel agents name Hawaii and Italy as top honeymoon destinations Figure 23: Top ten overseas (incl Hawaii) honeymoon destinations, as indicated by travel agents, 2006 and 2007 But where are honeymooners really going? Figure 24: Top overseas and U.S. honeymoon destinations, consumer responses, August 2007 Hawaii The Caribbean Spotlight: Aruba Costa Rica Italy Advertising and Promotion Key points Role of wedding magazines Figure 25: Major bridal publications’ circulation, 2005 and 2006 Condé Nast Bridal Group The Knot Bridal Guide Other magazines Hotels and resorts Sandals Resorts Other hotels and resorts Destinations Websites offer brides more services and options The Consumer—The Honeymoon Traveler Key points Age Race/ethnicity Destinations and type of honeymoons taken Incidence of taking a honeymoon Figure 26: Incidence of taking or planning a honeymoon, by marital status, August 2007 Figure 27: Incidence of taking or planning a honeymoon, by age, August 2007 Figure 28: Incidence of taking or planning a honeymoon, by race/ethnicity, August 2007 Type of honeymoon taken Figure 29: Type of honeymoon taken/planned, by marital status, August 2007 Figure 30: Type of honeymoon taken/planned, by race/ethnicity, August 2007 Honeymoon destinations Figure 31: Honeymoon destinations, by marital status, August 2007 The Consumer—Honeymoon Planning and Spending Key points Topline Race/ethnicity Length of planning Figure 32: Length of honeymoon planning, by marital status, August 2007 Figure 33: Length of honeymoon planning, by race/ethnicity, August 2007 Influences on honeymoon choice Figure 34: Influences on honeymoon choice, mean summary by marital status, August 2007 Figure 35: Influences on honeymoon choice rated “somewhat influential (4)” or “very influential (5),” by marital status, August 2007 Figure 36: Influences on honeymoon choice rated “somewhat influential (4)” or “very influential (5),” by race/ethnicity, August 2007 Importance of factors in selecting destination Figure 37: Importance of various factors in selecting destination, mean summary by marital status, August 2007 Figure 38: Importance of various factors in selecting destination rated “somewhat important (4)” or “very important (5),” by marital status, August 2007 Figure 39: Importance of various factors in selecting destination rated “somewhat important (4)” or “very important (5),” by race/ethnicity, August 2007 Honeymoon planning—who does what? Figure 40: How planning responsibilities were divided, by how long married, August 2007 How expenses are shared Figure 41: How honeymoon expenses are shared, by marital status, August 2007 How the honeymoon is financed Figure 42: How honeymoon is financed, newlywed couples only, August 2007 How much is spent Figure 43: Amount spent for honeymoon, by marital status, August 2007 Figure 44: Amount spent for honeymoon, by race/ethnicity, August 2007 Future and Forecast Demographic trends Key points Number of honeymoons is expected to rise as Echo Boomers reach marrying age Figure 45: Population, by age, 2007 and 2012 Hispanic and Asian populations expected to grow Figure 46: Population, by race and Hispanic origin, 2007 and 2012 Figure 47: Number of vacations taken outside the U.S./overseas, by race/Hispanic origin, April 2007 Expanding the definition of honeymoon: growth in the GLBT market Figure 48: Relationship status of gays and lesbians who are in committed relationship, 2005 Figure 49: Annual spend on travel and travel accessories by gays and lesbians, by relationship status, December 2005 A new twist on the “honey” moon Co-branding will expand Destinations to watch On the horizon: green honeymoons or “gifting” carbon credits for honeymoon travel Pet-friendly destinations Fantasy/reality honeymoons Market forecast Honeymoon travel market Figure 50: Forecast of total U.S. honeymoon travel spending, at current and constant prices, 2007-12 Figure 51: Forecast of total U.S. honeymoon travel spending, at current and constant prices, 2007-12 Forecast factors

Companies Mentioned

Carlson Wagonlit Travel American Express Travel Liberty Travel Expedia Orbitz Travelocitys Four Seasons Hotels and Resorts Starwood Hotels and Resorts Disney Resorts Sandals Resorts Superclubs Carnival Cruise Lines Royal Caribbean Holland America Line Crystal Cruises Silversea Cruises