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Beer In Australia
Euromonitor International, Jan 2012, Pages: 49
The key emerging trends in Australian beer are “premiumisation” and a growing demand for more flavoursome offerings. Consumers are drinking less beer but are drinking better quality products. Consumers opting for higher-value products enabled review period growth of imported lagers, low carbohydrate lagers, dry lagers and craft beers.
The Beer in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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