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Beer in Morocco
Euromonitor International, March 2010, Pages: 28
Despite the negative impact of the global financial crisis on the Moroccan economy and the fall in the number of inbound tourists in 2009, beer sales maintained momentum. Beer remained the dominant product category in Morocco with many Moroccans opting for this drink both at home and on-trade due to its cheaper price compared to other drinks such as spirits in addition to the wide availability of local brands both off-trade and on-trade. The low alcohol content is another reason why beer is...
The Beer in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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