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Wound Care in Serbia


Description: Wound care saw growth rates drop towards the end of the review period, as the economic downturn resulted in many consumers buying these products only when needed. There was also a shift towards cheaper products, with first aid kits notably seeing current value growth plummet to 2% in 2010. Instead, many consumers opted for cheap bandages. As a result, current value sales rose by just 6% in 2010 over the previous year in comparison to a review period current value CAGR of 12%.

The Wound Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: WOUND CARE IN SERBIA
Euromonitor International
October 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2005-2010
Table 2 Sales of Wound Care by Category: % Value Growth 2005-2010
Table 3 Wound Care Company Shares 2006-2010
Table 4 Wound Care Brand Shares 2007-2010
Table 5 Forecast Sales of Wound Care by Category: Value 2010-2015
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2010-2015
Executive Summary
Increased Health Awareness and Willingness To Self-medicate Boost Sales
Growth Slows Due To Economic Downturn
Affordable Domestic and Regional Players Gain Share
Retailing Sees Rapid Development
Good Forecast Period Growth Thanks To Ageing Population
Key Trends and Developments
Retailing Expansion Improves Consumer Access
Serbian Population Ages and Declines
End of Government Price Controls on OTC
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2005-2010
Table 8 Life Expectancy at Birth 2005-2010
Market Data
Table 9 Sales of Consumer Health by Category: Value 2005-2010
Table 10 Sales of Consumer Health by Category: % Value Growth 2005-2010
Table 11 Consumer Health Company Shares 2006-2010
Table 12 Consumer Health Brand Shares 2007-2010
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Sales of Consumer Health by Category: Value 2010-2015
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Summary 1 Research Sources




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