Mobile accessory companies are provided with flexibility of choosing the best suited sales and distribution channel, thanks to abundant national distributors and plenty of regional and micro distributors, and wholesalers across India. Companies can focus on specific states or cities, or market their products to retail stores across the country. Both domestic and foreign mobile accessory companies face tough competition from unbranded products, especially ones imported from China. Due to large number mobile accessory manufacturers in China, huge amount of Chinese products are easily available in the grey markets and local stores. A significant number of consumers find these easily available accessories affordable and attractive. Although unbranded grey market products are dominating at present, with competitive pricing and availability, majority of the market can potentially belong to branded mobile accessories.
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13)
Slide 5: Mobile Accessories – Overview
Slide 6-10: Market Overview – Global, Market Overview – India, Mobile Accessories – Value Chain, Government Policies
Drivers & Challenges
Slide 11: Drivers and Challenges – Summary
Slide 12-18: Drivers
Slide 19: Challenges
Slide 20-25: Key Market Trends – Mobile Accessories
Slide 26: Porter’s Five Forces Analysis
Slide 27-30: Competitive Benchmarking
Slide 31-34: Major Public Players
Slide 35-58: Major Private Players
Slide 59-60: Major National Distributors in India
Slide 61-65: Survey on Mobile Accessories
Slide 66: Key Findings from the Study
Slide 67-73: Mobile Accessories – Market Potential, Sales and Distribution Channel – Opportunities, and Recommendations
Slide 74: Key Ratios Description
Slide 75: Sources of Information
- Optiemus Infracom Ltd.
- Belkin India Pvt. Ltd.
- Callmate (India) Pvt. Ltd.
- Case-Mate India Pvt. Ltd.
- iAccy Designs Pvt. Ltd.
- Moftware Infotech Pvt. Ltd.