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Functional Drinks - Malaysia
Euromonitor International, April 2010, Pages: 34
Sports drinks dominates total volume and value sales of functional drinks in Malaysia. The demand for sports drinks is not limited to indoor activities and socialising, but also for outdoor activities such as the Penang Bridge Marathon. Yoga and working out at the gym are growing in popularity and the demand for sports drinks is increasing as a result.
The Functional Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Functional Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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