The Television Market in Italy: 2014-2016. Large-scale manoeuvres waiting for recovery (Italian Version)
- ID: 3057885
- December 2014
- Region: Italy
- 23 Pages
- ITMedia Consulting
The new report is the 9th in our series and analyzes the performances of the Italian TV market in the coming years.
Reasons For Buying
This report is a unique tool:
-To provide unique and exact information, figures, tables and graphs of the television market.
-To get a preview of the growth forecasts of the different platforms, resources and key players in the market.
-To prepare business plans and strategies based on information that takes all the changes that will intervene in the coming years into account.
-To obtain crucial information to operate in the market more efficiently.
-To understand the factors of competition and anticipate competitors with innovative and effective solutions.
The Tv market will grow again moderately starting from the second half of 2015, but it wlil not reach the 2008 value.
After another negative perfomance in 2014, advertising will start catching up in 2015, and will compete as primary market resource, with a 40% share.
There's a growing awarness of the multichannel offer among the Italian consumers. Digital terrestrial Tv proves itself as the main consumption platform, but while traditional TV is still prevalent, it starts perceiving the development of new consumption models for linear and not linear content.
According to the report, this follows growing competion resulting from the diffusion of broadband as for content distribution, and in the coming years will involve the pay TV sector more considerably