Sun Care in Argentina - Market Research Reports

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Sun Care in Argentina

Description:

With Argentine consumers becoming increasingly aware of how exposure to the sun’s rays can cause skin cancer, rising demand for products with high protection factors (SPF18-30, SPF30+) was one of the main drivers of growth in sun care volume and current value sales in 2010. In addition, the positive performance of the category was attributable to a longer and hotter summer season than usual, with many Argentine consumers starting to use sun care products in early spring. New launches, retail...

The Sun Care in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Contents:

Sun Care in Argentina
Euromonitor International
May 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sun Care by Category: Value 2005-2010
Table 2 Sales of Sun Care by Category: % Value Growth 2005-2010
Table 3 Sun Care Premium Vs Mass % Analysis 2005-2010
Table 4 Sun Care Company Shares 2006-2010
Table 5 Sun Care Brand Shares by GBN 2007-2010
Table 6 Sun Care Premium Brand Shares by GBN 2007-2010
Table 7 Forecast Sales of Sun Care by Category: Value 2010-2015
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2010-2015
Table 9 Forecast Sun Care Premium Vs Mass % Analysis 2010-2015
Table 10 Sales of Sun Protection by Factor: % Value Analysis 2008-2010
Bagó Sa, Laboratorios in Beauty and Personal Care (argentina)
Strategic Direction
Key Facts
Summary 1 Bagó SA, Laboratorios: Key Facts
Summary 2 Bagó SA, Laboratorios: Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
Summary 3 Bagó SA, Laboratorios: Competitive Position 2010
Lab Andromaco SA (saici) in Beauty and Personal Care (argentina)
Strategic Direction
Key Facts
Summary 4 Lab Andromaco SA (SAICI): Key Facts
Company Background
Production
Summary 5 Lab Andromaco SA (SAICI): Production Statistics 2010
Competitive Positioning
Summary 6 Lab Andromaco SA (SAICI): Competitive Position 2010
Siscom De Argentina SA in Beauty and Personal Care (argentina)
Strategic Direction
Key Facts
Summary 7 Siscom de Argentina SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Siscom de Argentina: Competitive Position 2010
Executive Summary
Supermarkets/hypermarkets Promotions Help To Sustain Demand in 2010
Male Consumers Respond Positively To Products With Multiple Functions
Stable Exchange Rate Bolsters Demand for Imported Premium Products
Anti-aging Cosmetics Prove Increasingly Popular With Argentine Women
Economic Improvements Will Drive Positive Forecast Period Performance
Key Trends and Developments
Retail Promotions Help To Sustain Demand Amidst Rapidly Rising Inflation
Men's Grooming Products Continue To Gain Popularity in Argentina
Protectionist Policies Hurt Local Beauty and Personal Care Producers
Argentine Women Embrace Products With Anti-ageing Effects
High Inflation Leads Argentine Consumers To Rationalise Their Spending
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 13 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 14 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 15 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 16 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 17 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 18 Penetration of Private Label by Category 2005-2010
Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Sources
Summary 9 Research Sources

Summary:

Cosmetics And Toiletries in Argentina

Executive summary

Growth in Argentina’s economy boosts consumption

Argentina’s economy continued its growth trend in 2007. As a result, consumer confidence continued improving as disposable income rose, with consumers becoming more interested in their appearance and in the consumption of high quality products. The Government and leading companies continued with a price agreement they had entered into in 2006 which caused the prices of some cosmetics and toiletries ranges to rise below the rate of inflation. The combination of higher disposable income alongside positive expectations about the future also encouraged consumers to buy more volume as well as more expensive cosmetics and toiletries, which took sales to a higher level in 2007 than had been predicted.

Natural look continues to be fashionable

During 2007, the trend towards looking natural and fresh gathered further momentum. This fuelled growth of skin care products but limited colour cosmetics with the latter also characterised by trends for more subtle colours such as pastel peach, pink, and light brown.

Premium products gain shares

Premium products gained shares in all cosmetics and toiletries ranges in 2007 as the last few years of stronger economic growth stimulated feelings of both job and overall economic security. As a result, consumers became less uncertain about spending, and began to purchase premium products that had previously been out of their financial reach during the economic crisis. Premium products showed stronger growth than mass products in all cosmetics and toiletries ranges with premium ranges in fragrances and colour cosmetics enjoying particularly rapid growth.

Large chains witness the highest footfall

2007 was an excellent year for all kinds of chains from hypermarkets, supermarkets, parapharmacies, and discounters. Parapharmacies, in particular, recorded rapid growth and are now present in almost every neighbourhood. As a consequence of a good overall economic performance, consumers are now more able to plan their purchases instead of buying what they need on a daily basis from neighbourhood stores. This consequentially led to a rise in footfall in chains and shopping trips every one or two weeks.

Expected economic slowdown will halt the premiumisation trend

Argentina’s economy experienced an incredibly rapid recovery after the 2001 crisis. However, after a few years of high growth rates, the pace is expected to decrease to a more steady level with the growth index decreasing year-on-year until it reaches a more controlled level. This should slow and eventually halt the premiumisation process in colour cosmetics, fragrances, and skin care. Sales of premium products as a percentage of total sales are therefore expected to decrease within the forecast period.

Companies Mentioned

- Algabo Sa - Lab Andromaco Sa (Saici) - Laboratorios Cuenca Sa - Naturel Sa - Saint Julien Sa

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