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Wine In Australia
Euromonitor International, Jan 2012, Pages: 60
“Premiumisation” is the key trend in Australian wine. The movement away from a volume-orientated approach to wine sales in Australia will be achieved by innovation and a greater emphasis on regionality. Implementing a new approach focused on greater value for money is difficult in the current environment of both local and global oversupply. Eventually a greater number of Australian wines will sell at higher price points.
The Wine in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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