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Corporate Focus Foods Kraft Foods Q2 2005

Making Time Marketing Ltd, July 2005, Pages: 11


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The Kraft Foods newsletter covers the global activities of Kraft Foods during the second quarter of 2005.

Sustainable Growth Plan delivers profitability.

Following a difficult 2004, when Kraft was able to increase its revenue but at a cost, many of the company's product categories started to exhibit profit growth in 2005. This was particularly so in the international business although this division still represents just 31% of total sales.

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