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Viewing report
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Ways to Save on: Postage and Printing
NAPCO, Dec 2004, Pages: 28
Lists, offer and creative are important elements in the success of a direct mail campaign, but so are postage and printing. This guide details the most effective list hygiene practices, tips for working with your lettershop and strategies for reducing your production costs--all aimed at getting your campaign in the mail for less.
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Marketers have argued for years about the relationship between list, creative and offer in a direct mail campaign. In fact, all three are dependent on one another. But these ingredients aren’t the only key players in the development of a direct mail effort. When you break down the costs of a direct mail package, postage and production wield significant influence over the success of a campaign. Find a collection of articles containing cost-cutting tips on printing, postage and lettershop functions in the Target Marketing Group’s report “Ways to Save on Postage and Printing.”
Address Accuracy: An Integral Component of Successful Mail Campaigns by BCC Software’s Jack Gann
Denny Hatch’s Get the Most from Your Letter Shop
From Finish to Start: Get Your Print Projects on Press for Much Less by Intelligencer Printing’s Dean Baker
Plus, Impact Your Bottom Line: How to Access Postal Costs and Mailing Logistics, Address Accuracy: An Integral Component of Successful Mail Campaigns and Nine Tips for Getting the Biggest Bang for Your Production Buck
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