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The Secrets of Direct Mail Testing
NAPCO, Dec 2002, Pages: 34
Among the topics discussed in this special report are testing fundamentals, different ways to test and tips and secrets to analyzing test results. Many of the authors have spent their entire careers trying to beat the long-time control package.
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6 - 9 guides
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40+ guides
In direct mail, there are plenty of elements to test – from envelopes, premiums, pricing, prose, a new list...the choices seem endless. Direct marketers spend an enormous amount of time and money on testing new strategies intended to outperform their predecessors.
Many of the contributing authors to Secrets of Direct Mail Testing have spent their entire careers trying to beat the longtime control package. Learn the secrets of some of the most prominent direct marketers, including Paul Goldberg, Cecil Hoge, Denny Hatch, Rose Harper, the late Dick Benson and others.
Whether you’re looking for new ways to test, want to fine tune your strategies, or even if you have never tested before, this report will serve as a valuable resource to refer back to time and time again.
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