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Business Acumen: Environmental Auditing Training Course
TriMark Publications, Aug 2005
The program incorporates case studies, lectures, and discussion sessions to explore strategy issues-and to engage participants in interactive discussions and exercises with the program facilitator and their peers. The package includes a set of presenter PowerPoint slides, detailed trainer's notes and a case study. The package will help your organization conduct an environmental audit by:
- Turning the focus of the organization to the environment.
- Asking the right macro and micro questions.
- Creating an actionable and detailed picture of key competitors.
- Framing internal opportunities and threats in light of environmental conditions.
- Being able to view the environment from customers' points of view.
- Discussing strategic issues in relation to your own organization.
The Need:
Few organizations take advantage of an inside-out knowledge of strategic planning:
- 66% of companies report that their strategy development and implementation process is poor.
- 60% of middle level managers describe their understanding of strategy as weak.
- Significant gains in performance are possible only by embedding strategy know-how widely.
The Benefits:
Expanding an understanding of strategic planning to middle managers:
- Provides insights into how to establish the long-term strategic direction for each manager's business.
- Heightens awareness of the need for change and the process for obtaining it.
- Improves cross-divisional market focus and flushes out critical issues relating to the business.
The Developers:
Sabra Brock (PhD, ABD) and Lynette Robinson (BSc, MBA) have had high-level executive and consulting experience and have owned successful businesses with management consulting and training experience spanning a wide number of industries.
Program Content
1. Definition of Environmental Analysis
2. Macro-environment Analysis
3. Micro-environmental Analysis
4. Creating Profit in Our Industry
5. Our Market Trends
Format:
- Seminar-workshop active training method designed for adult learners
- 3 - 4 classroom hours
Note:
The complete PowerPoint presentation will be e-mailed to you for immediate use upon purchase.
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