Business Acumen: Environmental Auditing Training Course - Market Research Reports

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Business Acumen: Environmental Auditing Training Course

Description:

The program incorporates case studies, lectures, and discussion sessions to explore strategy issues-and to engage participants in interactive discussions and exercises with the program facilitator and their peers. The package includes a set of presenter PowerPoint slides, detailed trainer's notes and a case study. The package will help your organization conduct an environmental audit by:

- Turning the focus of the organization to the environment.
- Asking the right macro and micro questions.
- Creating an actionable and detailed picture of key competitors.
- Framing internal opportunities and threats in light of environmental conditions.
- Being able to view the environment from customers' points of view.
- Discussing strategic issues in relation to your own organization.

The Need:

Few organizations take advantage of an inside-out knowledge of strategic planning:

- 66% of companies report that their strategy development and implementation process is poor.
- 60% of middle level managers describe their understanding of strategy as weak.
- Significant gains in performance are possible only by embedding strategy know-how widely.

The Benefits:

Expanding an understanding of strategic planning to middle managers:

- Provides insights into how to establish the long-term strategic direction for each manager's business.
- Heightens awareness of the need for change and the process for obtaining it.
- Improves cross-divisional market focus and flushes out critical issues relating to the business.

The Developers:

Sabra Brock (PhD, ABD) and Lynette Robinson (BSc, MBA) have had high-level executive and consulting experience and have owned successful businesses with management consulting and training experience spanning a wide number of industries.

Program Content

1. Definition of Environmental Analysis
2. Macro-environment Analysis
3. Micro-environmental Analysis
4. Creating Profit in Our Industry
5. Our Market Trends

Format:

- Seminar-workshop active training method designed for adult learners
- 3 - 4 classroom hours

Note:

The complete PowerPoint presentation will be e-mailed to you for immediate use upon purchase.

Contents:

1. Environmental Auditing
2. Agenda
3. Monitoring Changes
4. What is Environmental Analysis
5. Analyzing the Macro-Environment
6. Macro Factors
7. Important Macro Questions
8. What's Happening in Our Macro-Environment?
9. Nokia
10. What Else Is Happening?
11. Smoking
12. PEST Analysis
13. Nike
14. Analyzing the Micro-Environment
15. Micro Factors
16. Micro Questions
17. How Strong Is Our Competitor?
18. Competitor Strength Grid
19. Competitor Comparison Grids
20. Industry Profit
21. Industry Questions
22. Absolut
23. Five Forces Analysis
24. Is Our Industry Attractive?
25. Five Forces Grid
26. Life Cycle
27. Life Cycle Phases
28. Life Cycle Grid
29. Our Market
30. Market Questions
31. How Attractive Is Our Market?
32. Customer Satisfaction
33. How Satisfied Is Our Customer?
34. Influence Grid
35. Application Questions
36. Case Set-Up
37. Case
38. Case Questions
39. Questions
40. Feedback

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Business Acumen: Environmental Auditing Training Course
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