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Future Health Trends in Food and Drinks: Growth Opportunities in Daily Dosing, GI, Heart Health, Right Fats and Phood
Business Insights, Aug 2005, Pages: 196
The GI diet is being driven due to rising obesity, rising diabetes and because the diet can be essentially seen as a sophistication of the Atkins diet; manufacturers are driving the trend by tailoring the understanding of the slow carb model to educate consumers, highlighting the low GI ingredients of a product and reformulating product to include new benefits. This report will analyse the Glycaemic Index market by looking at consumer, manufacturer and regulatory drivers. It will analyse the market in terms of growth and innovation in Europe, US and Australia.
The Atkins phenomenon showed the high value of products that meet defined consumer requirements, but also underlined the potential short lifespan of major health trends. Food and drink manufacturers now need clear insight not only into the potential of a future trend, but also into its lifecycle.
‘Future Health Trends in Food and Drinks: Growth opportunities in Daily Dosing, GI, Heart Health, Right Fats and Phood’ is a new report providing you with the definitive analysis of future health trends in food and drink. The report identifies the fast growth categories and reveals which of the GI, heart health, wellbeing, daily dosing, right fats and phood (PHarmaceutical fOOD) trends will be the most successful over the next 5 years.
Discover the key countries and categories where manufacturers are pioneering in innovation in health. Also assess potential markets by understanding the consumer factors driving the leading health trends through this report’s proprietary epidemiological data and detailed analysis.
This report will provide you with:
- The growth drivers of each of the six healthy food and drink trends - Discover the consumer, manufacturer and regulatory drivers that are changing the food and drinks market.
- The leading categories and countries for each of the six healthy food and drink trends - Examine the most profitable food and drink categories and identify whether Europe, Canada, US, Japan, Australia or South Africa is the most popular country for each healthy food and drink trend.
- An exclusive industry opinion survey sent to over 30,000 senior level decision makers in the food and drinks industry - Discover the views of fellow executives on important issues such as how strongly low cholesterol, low salt, low sugar, low fats and fatty acids should feature for innovation in each of the six health trends.
Key questions answered in the report:
- What is the leading trend in the healthy food and drinks market now and what will it be in 5 years time?
- How successful will each health trend be over the next 5 years?
- Which manufacturers are driving the health trends in food and drink and what are their strategies for innovation?
- Which health trends do industry executives believe will be the most popular in the next 5 years?
- Where is the most growth potential for food and drink categories in each health trend and how can you capitalize from them?
- Which countries have the most market potential for each trend?
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