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Global Digital Marketing Software Market 2015-2019 - Product Image

Global Digital Marketing Software Market 2015-2019

  • ID: 3063720
  • December 2014
  • Region: Global
  • 104 pages
  • TechNavio
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FEATURED COMPANIES

  • Adobe Systems
  • Ensighten
  • IgnitionOne
  • Marketo
  • Millennial Media
  • Opentext
  • MORE

About Digital Marketing Software

Digital marketing is a strategy to promote products and brands via the internet or digital media. It helps in developing and maintaining customer relationships through online activities. It comprises various tools such as sales CRM, social CRM, email software, e-commerce software, marketing automation software, web analytics, and WCM, which are the main solutions used for digital marketing. Digital marketing helps organizations achieve more ROI compared to other traditional marketing solutions. Social media marketing is one important component of digital marketing.

The analysts forecast the Global Digital Marketing Software market to grow at a CAGR of 16.87 percent over the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the Global Digital Marketing Software market for the period 2014-2019. To calculate the market size, the report considers revenue generated from the sales of the products and solutions in the Global Digital Marketing Software market. It also presents the vendor landscape and a corresponding detailed analysis of the top six vendors in the market. In READ MORE >

Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Adobe Systems
  • Ensighten
  • IgnitionOne
  • Marketo
  • Millennial Media
  • Opentext
  • MORE

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Digital Marketing Solutions and Significant Players
06.3 Market Size and Forecast
06.4 Comparison between 2012-2016 and 2015-2019 Forecasts
06.5 Five Forces Analysis
07. Digital Marketing Software by Category
07.1 Global CRM Software Market
07.2 Global Sales CRM Market
07.2.1 Market Size and Forecast
07.3 Global Social CRM Market
07.3.1 Market Size and Forecast
07.4 Global Email Software Market
07.4.1 Market Size and Forecast
07.5 Global E-commerce Software Market
07.5.1 Market Size and Forecast
07.6 Global Marketing Automation Software Market
07.6.1 Market Size and Forecast
07.7 Global Web Analytics Market
07.7.1 Market Size and Forecast
07.8 Global WCM Market
07.8.1 Market Size and Forecast
08. Market Segmentation by End-user
09. Market Segmentation by Geography
09.1 Global Digital Marketing Software Market Segmentation by Geography 2014-2019
09.1.1 Global Sales CRM Market by Geographical Segmentation
09.1.2 Global Social CRM Market by Geographical Segmentation
09.1.3 Global Email Software Market by Geographical Segmentation
09.1.4 Global E-commerce Software Market by Geographical Segmentation
09.1.5 Global Marketing Automation Software Market by Geographical Segmentation
09.1.6 Global Web Analytics Market by Geographical Segmentation
09.1.7 Global WCM Market by Geographical Segmentation
10. Key Leading Countries
10.1 US
10.2 Germany
10.3 China
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Major Vendors
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Adobe Systems
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation by Revenue 2013
19.1.4 Business Segmentation by Revenue 2012 and 2013
19.1.5 Geographical Segmentation by Revenue 2013
19.1.6 Business Strategy
19.1.7 Key Developments
19.1.8 SWOT Analysis
19.2 IBM
19.2.1 Key Facts
19.2.2 Business Description
19.2.3 Business Segmentation
19.2.4 Revenue Segmentation by Business Segment
19.2.5 Revenue Segmentation by Business Operation
19.2.6 Revenue Comparison of Business Segments 2012 and 2013
19.2.7 Revenue Segmentation by Geography
19.2.8 Business Strategy
19.2.9 Key Developments
19.2.10 SWOT Analysis
19.3 Microsoft
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation by Revenue 2013
19.3.4 Business Segmentation by Revenue 2012 and 2013
19.3.5 Geographical Segmentation by Revenue 2013
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
19.4 Oracle
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Business Segmentation by Revenue 2013
19.4.4 Business Segmentation by Revenue 2012 and 2013
19.4.5 Geographical Segmentation by Revenue 2013
19.4.6 Business Strategy
19.4.7 Recent Developments
19.4.8 SWOT Analysis
19.5 Salesforce.com
19.5.1 Key Facts
19.5.2 Business Overview
19.5.3 Business Segmentation
19.5.4 Business Segmentation by Revenue 2013 and 2014
19.5.5 Geographical Segmentation by Revenue 2014
19.5.6 Business Strategy
19.5.7 Recent Developments
19.5.8 SWOT Analysis
19.6 SAP AG
19.6.1 Key Facts
19.6.2 Business Description
19.6.3 Business Segmentation
19.6.4 Revenue Segmentation by Business Segments
19.6.5 Revenue Comparison of Business Segments 2012 and 2013
19.6.6 Revenue Segmentation by Geography
19.6.7 Business Strategy
19.6.8 Key Developments
19.6.9 SWOT Analysis
20. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Digital Marketing Software Market Segments
Exhibit 3: Segments of Digital Marketing Software with Major Providers
Exhibit 4: Global Digital Marketing Software Market 2014-2019 (US$ billion)
Exhibit 5: Market Size Comparison with 2012-2016 Forecast (US$ billion)
Exhibit 6: Global Digital Marketing Software Market Segmentation 2014
Exhibit 7: Global Digital Marketing Software Market Segmentation 2014-2019 (US$ billion)
Exhibit 8: Global Sales CRM Market 2014-2019 (US$ billion)
Exhibit 9: Global Social CRM Market 2014-2019 (US$ billion)
Exhibit 10: Global Email Software Market 2014-2019 (US$ billion)
Exhibit 11: Global E-commerce Software Market 2014-2019 (US$ billion)
Exhibit 12: Global Marketing Automation Software Market 2014-2019 (US$ billion)
Exhibit 13: Global Web Analytics Market 2014-2019 (US$ billion)
Exhibit 14: Global WCM Market 2014-2019 (US$ billion)
Exhibit 15: Global Digital Marketing Software Market by End-user Segmentation 2014
Exhibit 16: Global Digital Marketing Software Market by Geographical Segmentation 2014
Exhibit 17: Global Digital Marketing Software Market by Geographical Segmentation 2014-2019
Exhibit 18: Global Digital Marketing Software Market by Geographical Segmentation 2014-2019 (US$ billion)
Exhibit 19: Global Sales CRM Market by Geographical Segmentation 2014
Exhibit 20: Global Social CRM Market by Geographical Segmentation 2014
Exhibit 21: Global Email Software Market by Geographical Segmentation 2014
Exhibit 22: Global E-commerce Software Market by Geographical Segmentation 2014
Exhibit 23: Global Marketing Automation Software Market by Geographical Segmentation 2014
Exhibit 24: Global Web Analytics Market by Geographical Segmentation 2014
Exhibit 25: Global WCM Market by Geographical Segmentation 2014
Exhibit 26: Adobe Systems: Business Segmentation by Revenue 2013
Exhibit 27: Adobe Systems: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 28: Adobe Systems: Geographical Segmentation by Revenue 2013
Exhibit 29: IBM: Business Segmentation
Exhibit 30: IBM: Revenue Segmentation by Business 2013
Exhibit 31: IBM: Revenue Segmentation 2013
Exhibit 32: IBM: Revenue Comparison of Business Segments 2012 and 2013 (US$ million)
Exhibit 33: IBM: Revenue Segmentation by Geography 2013
Exhibit 34: Microsoft: Business Segmentation by Revenue 2013
Exhibit 35: Microsoft: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 36: Microsoft: Geographical Segmentation by Revenue 2013
Exhibit 37: Oracle: Business Segmentation by Revenue 2013
Exhibit 38: Oracle: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 39: Oracle: Geographical Segmentation by Revenue 2013
Exhibit 40: Salesforce.com: Business Segmentation 2014
Exhibit 41: Salesforce.com: Business Segmentation by Revenue 2013 and 2014 (US$ million)
Exhibit 42: Salesforce.com: Geographical Segmentation by Revenue 2014
Exhibit 43: Business Segmentation of SAP AG
Exhibit 44: Revenue Segmentation of SAP AG 2013
Exhibit 45: Revenue Comparison of Business Segments 2012 and 2013 (US$ million)
Exhibit 46: Revenue Segmentation of SAP AG by Geography 2013

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems
  • Ensighten
  • IgnitionOne
  • Marketo
  • Millennial Media
  • Opentext
  • MORE

Commenting on the report, an analyst from the team said: “The emergence of SaaS-based solutions is one key trend emerging in the market. Most enterprises, especially in the developing countries, that cannot afford expensive on-premises digital marketing solutions adopt SaaS-based digital marketing solutions. These solutions can manage business operations with less investment and maintenance.”

According to the report, one of the major drivers in the market is the increased adoption of digital media. In recent years, organizations are increasingly investing and adopting digital media for marketing because of the high adoption of mobile and tablet devices, the growing number of broadband connections, and the high amount of time spent by users on the internet.

Further, the report states that one major challenge in the market is the complexity in selecting the right digital solution and the right vendor. Many organizations face difficulties in investing and adopting proper digital marketing solutions because of the presence of various options available in the market by numerous vendors. The absence of clear standards and requirements acts as a major challenge for the Global Digital Marketing Software market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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- Adobe Systems
- IBM
- Microsoft
- Oracle
- Salesforce
- SAP
- Autonomy
- eBay
- Ensighten
- HubSpot
- IgnitionOne
- Infor
- Jive
- Marketo
- MediaBank
- Millennial Media
- Neolane
- Neustar
- Opentext
- SAS
- Sitecore
- Teradata
- Webtrends

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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