Working Wisdom: Capturing Employee Insights Through Focus Group Research - Market Research Reports

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Working Wisdom: Capturing Employee Insights Through Focus Group Research

Description:

An easy-to-follow, step-by-step guide for successfully planning and holding employee focus groups in your organization. Designed for human resources, training, communication and other managers who need to know what employees are thinking, the book is packed with tips, tools, case study exercises and advice.

No other guidebook focuses on the unique needs of employee focus group research and provides as many how-tos and practical tips, gleaned from years of hands-on experience.

Guidebook Features

- Samples you can tailor to your needs: an invitation, discussion guide and report
- Practical tips and how-to information
- Advice on logistics, location, timing and other nitty-gritty details
- Exercises to help you practice what you learn

Guidebook Benefits

The guide shows you how to:

- Select the right participants
- Choose the best locale, timing and facilities
- Build a discussion guide that flows
- Moderate like a pro
- Deal effectively with challenging participants and unexpected events
- Debrief and analyze your data
- Develop insightful conclusions

Contents:

I. Introduction

- About this book
- How the book is structured

II. All About Focus Groups

- Definitions and descriptions
- A short history of focus groups
- When to use focus groups

III. Developing the Discussion Guide

- Why you need a discussion guide
- What is a discussion guide?
- Building the guide
- Discussion Guide example

IV. Selecting & Recruiting Participants

- How many groups?
- Type of participants in each group
- Inviting participants

V. Planning & Logistics

- Setting objectives for the study
- How to gain support for the study
- Creating a plan of action
- Managing logistics

VI. Moderating

- Getting started
- Tips for moderating
- Post-session debriefing
- Moderator Challenges

VII. Analysis & Reporting

- Debriefing after each focus group
- Read and code transcripts
- Brainstorming to reach conclusions
- Creating the report

VIII. Case Study

- Apply what you've learned

IX. Glossary

X. Index

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