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B&Q In China: Painting The Middle Kingdom Red: A Company Profile
Access Asia Ltd, Sep 2005
This newly updated report deals with B&Q in China's DIY market. After their initial store openings, B&Q is now committed to China.
After becoming one of the most successful DIY and home improvements retailers in the UK, B&Q joined the Kingfisher retail group and has started to expand internationally.
- After initial scepticism from many analysts B&Q have successfully opened stores throughout China, and the B&Q brand has become well known and popular with Chinese consumers.
- The warehouse retailing concept that B&Q pioneered in the UK DIY market has transferred well to China and the company timed its entry well to coincide with a growth in home ownership, government liberalisation of the housing market and a marked rise in consumer interest in home decoration....'
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