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Apparel and Footwear in Taiwan

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    Report

  • 87 Pages
  • February 2026
  • Region: Taiwan
  • Euromonitor International
  • ID: 307246
The apparel and footwear market in Taiwan experienced moderate value growth in 2025, with a 2% growth rate, reaching TWD384 billion in retail value sales. This growth was influenced by factors such as the post-pandemic boom in outbound travel and economic uncertainty. The market is characterised by a divide between bargain hunters and high-end spenders, with high-end consumer spending power remaining strong.

This Apparel and Footwear in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Market polarisation supports value growth
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Market polarisation supports performance of apparel and footwear
  • CHART 3 Dolce&Gabbana Opened Flagship Store in BELLAVITA in 2025
  • Outbound travel and tourism tempers sales of apparel and footwear
  • Resale and rental trend gains traction among young consumers
  • CHART 4 52% of Credit Card Spending by Taiwanese Outbound Travelers in Apparel and Footwear
WHAT’S NEXT?
  • Ai and sustainability reshapes consumer behaviour
  • Korean fashion influence drives sales and store expansions
  • Disposable income growth supports luxury spending
COMPETITIVE LANDSCAPE
  • Leading brands maintain dominance amid intense competition
  • CHART 5 2nd Street Expects to Have Over 50 Stores in Taiwan by the End of 2025
  • Emerging players and trends reshape the competitive landscape
CHANNELS
  • Offline retail leads with omnichannel presence
  • E-commerce grows with personalised shopping experiences
  • Emerging trends and collaborations to watch
PRODUCTS
  • AI and sustainability drive innovation in fashion
  • Designer brands launch thin-soled and casual shoes and elevate the customer experience
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in Taiwan 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Taiwan 2025
  • CHART 9 Consumer Landscape in Taiwan 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy performance for womenswear
  • CHART 10 Key Trends 2025
  • CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
  • Flat growth in womenswear sales amid economic uncertainty
  • Rising awareness of sustainability drives resale and rental trend in womenswear
  • CHART 12 "Secondhand Treasure Hunt" Frequently Appears on Social Media
  • Sogo department stores and high-end brands drive market polarisation
  • CHART 13 SOGO Department Stores Renovates to Expand Retail Space for High-End Fashion
  • CHART 14 The Spending Structure of Tourists has Changed with Shopping Expenses Falling
WHAT’S NEXT?
  • AI and sustainability drive womenswear evolution
  • Korean pop culture and resales expected to reshape womenswear landscape
  • Multi-brand retailing and sustainable manufacturing to gain traction
COMPETITIVE LANDSCAPE
  • Established brands maintain lead amidst market polarisation
  • E-commerce native brands and sustainability to shape the womenswear competitive landscape
CHANNELS
  • Department stores and e-commerce drive sales as omnichannel strategies evolve
  • Retail e-commerce gains share with technological advancements
  • Emerging trends and collaborations to watch in womenswear retail
PRODUCTS
  • High-end retailers extend range of affordable luxury brands
  • Second-hand clothing launches
COUNTRY REPORTSMENSWEAR IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Korean fashion and second-hand sales shape menswear
  • CHART 15 Key Trends 2025
  • CHART 16 Analyst Insight
INDUSTRY PERFORMANCE
  • Resale and rental drives value sales growth
  • CHART 17 "Secondhand Treasure Hunt" Hashtage Frequently Appears on Social Media
  • Market polarisation is driven by high-end retail expansion
  • Men’s outerwear ranked as leading category by value
WHAT’S NEXT?
  • Sustainability and e-commerce drive growth
  • Digital transformation to drive e-commerce sales
COMPETITIVE LANDSCAPE
  • Fragmented menswear industry with rising Korean influence
  • CHART 18 MARITHÉ FRANÇOIS GIRBAUD Opened Flagship Store in Taiwan in 2025
  • Future opportunities arise from changing consumer preferences
CHANNELS
  • Offline retail leads with department stores and specialists
  • E-commerce grows with personalised shopping experiences
  • CHART 19 De Sidere7.1 Opened a New Store in 2025
COUNTRY REPORTSCHILDRENSWEAR IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Brands cater to growing demands for premium childrenswear
  • CHART 20 Key Trends 2025
  • CHART 21 Analyst Insight
INDUSTRY PERFORMANCE
  • Premiumisation drives value growth amid demographic challenges
  • Girls' apparel is the largest category
  • Sustainability drives brand innovation and loyalty
  • CHART 22 BEAMS launches sustainable childrenswear event "Rekids Market" in 2025
  • CHART 23 Korean brand Minkmui opened its firts flagship store in Taiwan in end 2024
WHAT’S NEXT?
  • Parents to prioritise quality and sustainability in childrenswear
  • Girls' apparel to remain largest category posting steady growth
  • Sustainability and e-commerce to drive future growth
COMPETITIVE LANDSCAPE
  • Korean brands and e-commerce retailers drive fragmentation
  • Brands embrace social media to compete in dynamic marketplace
  • CHART 24 Momilove included online forum to appeal to parental consumers
CHANNELS
  • E-commerce outperforms offline retail in childrenswear
  • Korean brands use agents in highly competitive landscape
  • Omnichannel strategies gain traction in childrenswear retailing
PRODUCTS
  • Sustainability and inclusivity drive innovation in childrenswear
COUNTRY REPORTSSPORTSWEAR IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sportswear faces slowdown in value growth
  • CHART 25 Key Trends 2025
  • CHART 26 Analyst Insight
INDUSTRY PERFORMANCE
  • Government initiatives fuel growth in sports apparel
  • Sustainable materials drive sportswear innovation
  • AI-powered solutions enhance the customer experience
  • CHART 27 ASify Implemented an AI-Powered Size Recommendation System in 2025
WHAT’S NEXT?
  • Outdoor apparel gains traction among young consumers
  • Sustainable sportswear to shape the future
  • AI-powered cross-platform collaboration to boost sales
  • CHART 28 Internet Celebrity Develops Yoga Wear Made from Recycled Fishnet
COMPETITIVE LANDSCAPE
  • Nike and adidas dominate despite emerging competition
  • Emerging brand HOKA gains traction in Taiwan
  • CHART 29 Hoka Collaborated with CAFEao to Create Retail Pop-Up
CHANNELS
  • Offline retail dominates sportswear sales with wide brand presence
  • E-commerce gains traction with third-party marketplaces
COUNTRY REPORTSJEANS IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weak consumer sentiment dampens sales of jeans
  • CHART 30 Key Trends 2025
  • CHART 31 Analyst Insight
INDUSTRY PERFORMANCE
  • Flat sales amidst economic uncertainty and shifting consumer preferences
  • Economy jeans dominate sales with affordable pricing
  • Resale and rental trend gains momentum with sustainable fashion
  • CHART 32 2nd STREET Expand Stores to Reach Over 50 Retail Outlets in 2025
WHAT’S NEXT?
  • Sustainable practices and technology drive future growth
  • Economy jeans to remain largest subcategory by volume
  • Digital investments to enhance the overall customer experience
  • CHART 33 Replay Expands Stores and Pop-Ups in 2025
COMPETITIVE LANDSCAPE
  • Levi's and uniqlo sustain leadership with strong brand presence
  • Emerging trends and opportunities in the jeans market
  • Challenges for domestic brands in the jeans market
CHANNELS
  • Offline retail leads with omnichannel presence
  • E-commerce gains traction with personalised experiences
PRODUCTS
  • Sustainable practices drive innovation with eco-friendly materials
  • Innovative products capture rising demand for eco-friendly jeans
  • CHART 34 Fillin Developed the World's Only Bio-Based Dye Specifically Developed for Denim
COUNTRY REPORTSHOSIERY IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Innovation and advanced functionality drive demand
  • CHART 35 Key Trends 2025
  • CHART 36 Analyst Insight
INDUSTRY PERFORMANCE
  • Conservative consumer spending hinders hosiery sales growth
  • Non-sheer hosiery dominates the market due to versatility
  • Fashion trends and foot health concerns drive up unit prices
  • CHART 37 GiMialign launched AI 3D Kinetic Socks in 2024-2025
WHAT’S NEXT?
  • Government support for local manufacturers and sustainability to drive market growth
  • Innovation and lifestyle changes to influence sales
  • Local brands to showcase cultural heritage
COMPETITIVE LANDSCAPE
  • Fragmented market with emerging Korean brands
  • Local brands to gain share through collaborations
  • CHART 38 Korean brand MSMR creates pop-up store in Tawian’s chained department stores
CHANNELS
  • Offline retail leads with chained variety stores expanding
  • E-commerce supports niche brands with unique designs
  • Lifestyle retailers drive growth with expanded product lines
PRODUCTS
  • Tech-savvy brands drive innovation with advanced features
  • Local brands innovate with eco-friendly and functional products
  • CHART 39 Merry Young Transformed Used Recycle PET Bottles Into Trendy Socks Gifting Box
COUNTRY REPORTSAPPAREL ACCESSORIES IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Fashion and celebrity influences impact positively on apparel accessories
  • CHART 40 Key Trends 2025
  • CHART 41 Analyst Insight
INDUSTRY PERFORMANCE
  • Healthy value growth driven by multi-functional products
  • Other apparel accessories leads in sales, gloves sees dynamic growth
  • G-dragon's influence fuels market polarisation
  • CHART 42 G-Dragon's Babushka-Style Scarf Influences Streetwear in 2025
WHAT’S NEXT?
  • Fashion consciousness and outdoor activities drive growth
  • Korean pop culture influences young consumers' preferences
  • Bright outlook for multi-functional products and gloves
COMPETITIVE LANDSCAPE
  • Top brands maintain lead with affordable pricing and quality
  • Emerging players and opportunities in the market
CHANNELS
  • Non-grocery retailers drive sales through omnichannel presence
  • Retail e-commerce gains traction with fast delivery and flexible options
  • CHART 43 EMIS and Object Opened Their First Brick and Mortar Stores in Taiwan in 2025
PRODUCTS
  • Fashion consciousness and celebrity influence drive innovation
  • Lifestyle retailers bring more affordable brands into the market
  • CHART 44 UV100 Launches Anti-UV-Suptex Cool Mosquito-Proof Eco-Friendly Two-Way Bucket Hat
COUNTRY REPORTSFOOTWEAR IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Outbound travel provides boost to footwear market
  • CHART 45 Key Trends 2025
  • CHART 46 Analyst Insight
INDUSTRY PERFORMANCE
  • Outbound travel drives demand for comfortable footwear
  • Skechers and other brands drive innovation with new launches
  • Digital technologies are harnessed to transform the footwear market
  • CHART 47 Skechers Launched Go Walk and Glide-Step Pro Slip-Ins in 2024/2025
WHAT’S NEXT?
  • AI-powered manufacturing to take centre stage
  • Women's footwear maintains largest share with steady growth
  • Sustainability to carve out new business opportunities
  • CHART 48 Local Sustainable Footwear Brand Mijily Launching Mijily WATER Light in 2025
COMPETITIVE LANDSCAPE
  • Leading brands harness innovation and digitalisation
CHANNELS
  • Offline retail leads with omnichannel presence gaining traction
  • Retail e-commerce grows with convenience and technology driving sales
PRODUCTS
  • AI-powered customisation drives innovation
  • CHART 49 Chaei-Hsin Enterprise Uses AI Technology to Create JONIRO Smart Shoes
COUNTRY REPORTS